Keep the Buffalo Niagara Waterways Pristine

BUFFALO, New York – Orvis Buffalo is pleased to announce their “Giveback Days” event taking place throughout the month of September. The outdoor retailer is partnering with Buffalo Niagara Waterkeeper, a nonprofit dedicated to protecting and restoring the Buffalo and Niagara rivers, as well as surrounding waters.

“Buffalo Niagara Waterkeeper is a member of the global Waterkeeper Alliance and has been instrumental in protecting the area’s clean water,” stated Adam Schroeder, Orvis Buffalo retail manager. “They have made great strides over the past five years and we’re proud to support their mission.”

In addition to a $2,000 cash donation from Orvis, the company is challenging their customers to give back, as well. During the month of September, customers donating $10 or more will receive a $10 Orvis savings card (limit one per customer).

There will be an after-hours event in the Orvis Buffalo store, 4545 Transit Road in Williamsville, on Thursday, Sept. 27, 2018, from 6-8 p.m. where the final donations will be awarded to Buffalo Niagara Waterkeeper and partner groups will be raffling off Orvis products to help raise additional funds. The public is invited to attend and there will be free refreshments and drawings for Orvis savings cards.

Orvis commits 5% of pre-tax profits to protecting and sustaining the natural world, not only now, but for all who follow.

For more information, please visit Orvis.com.

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Editor’s Note: For high-resolution photos, please contact Jessica Donahue – jdonahue@marshallpr.com.

About Orvis
Founded in 1856, Orvis believes the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K. and maintains a network of more than 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. Orvis promises to open the door to extraordinary outdoor experiences and to protect nature by committing 5% of pretax profits each year to conservation efforts worldwide.

Learn more at www.orvis.com.

Danner and Orvis Release Special-Edition, USA-Made Collaboration

FOR IMMEDIATE RELEASE
August 21, 2018

PORTLAND, Oregon, and SUNDERLAND, Vermont – Known for durability and versatility, Danner boots and Orvis have been trusted by generations of hunters, hikers and explorers around the globe. For the first time, both brands have come together to develop a special-edition, USA-made boot for the modern outdoorsman – the Orvis Danner Light II.

The proven design has been updated with durable Cordura® side panels in traditional Orvis green, and the premium, waterproof full-grain leather upper sports both Orvis and Danner logos on the tongue. The Orvis Danner Light II also features a Vibram® Sierra outsole with Megagrip, providing the ultimate traction for all terrain and conditions, ideal for chasing down pheasant and locating that perfect fishing spot. The GORE-TEX® lining is 100% waterproof and breathable, adding even more functionality to an already extremely adaptable boot.

“Our 160-year old passion for the outdoors is rooted in our expertise and love for bird hunting, says Charley Perkins, Hunting Product Developer at Orvis. “We constantly look at ways to make this experience better for our customers through product innovation. We can’t think of a better partner than Danner for such a versatile and technically sound boot, born from long days in the field and on the trail. We are exceptionally proud of this product and partnership.”

Made in Danner’s Portland, Ore. factory, the boot features legendary Danner stitchdown construction and is crafted to provide a wider platform with increased stability. Plus, these boots have the ability to be refurbished at Danner’s recrafting center after years of wear. Recrafting packages include resoling, new lining, and hardware or heel counter replacements.

“Danner and Orvis share a rich heritage in the outdoors and hunting,” says Chris Currah, Product Line Manager for Danner Hunt. “For this collaboration, we started out with a time-tested Danner boot and incorporated performance features such as Megagrip in the outsole. The result is the ultimate boot for the next generation of outdoorsmen.”

Retailing for $398, the Orvis Danner Light II is now available for purchase at Orvis.com and Danner.com/orvis.

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About Danner
Danner designs and manufactures a complete line of innovative, functional and performance footwear for experts in the work, outdoor and lifestyle markets. Founded in 1932 in Chippewa Falls, Wisc. and relocating to Portland, Ore. in 1936, Danner maintains a commitment to craftsmanship and heritage. Using only the highest quality materials and components such as GORE-TEX® and Vibram®, Danner builds premium-quality hiking, hunting, occupational, uniform and rugged, casual footwear for men and women. For more information, please visit www.danner.com.

About Orvis
Founded in 1856, Orvis believes the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K. and maintains a network of more than 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. Orvis promises to open the door to extraordinary outdoor experiences and to protect nature by committing 5% of pretax profits each year to conservation efforts worldwide. For more information, please visit www.orvis.com.

Danner Contact:
Justin Moore
541.977.1400
jmoore@dangersoup.com

Orvis Contact:
Jessica Donahue
207.620.9075
jdonahue@marshallpr.com

Orvis Breaking Barriers Award Honors Compassion

MANCHESTER, Vermont – In 2015, outdoor retailer Orvis created the Breaking Barriers Award to honor individuals who have gone above and beyond to introduce the sport of fly fishing to a more diverse audience. Past recipients have created programs for inner-city youth, under-served veterans, Alaskan natives and children in foster care, to name a few.

The recipient of the 2018 Breaking Barriers Award is Whitney Milhoan, executive director of Casting for Recovery® (CfR). Milhoan was presented with the award at a gala dinner during the annual Orvis Guide Rendezvous, which was held in Asheville, North Carolina, from April 12-15.

The mission of CfR is to enhance the quality of life for women with breast cancer through a unique retreat program that combines breast cancer education and peer support with the therapeutic sport of fly fishing. In the five years since she was hired, Milhoan has focused on expanding the program to meet the needs of more ethnically diverse women, as well as those of limited means. (All CfR retreats are free of charge.)

Whit_Headshot
Whitney Milhoan, executive director of Casting for Recovery, recipient of Orvis’s 2018 Breaking Barriers award.

Last year, CfR began offering retreats for women with Stage IV metastatic breast cancer, giving them an opportunity to express their deepest concerns with those in the same situation. This year, the organization will partner with Project Healing Waters Fly Fishing to create retreats for women in the military, whose experiences can be markedly different from those of civilian women. In 2017 alone, Milhoan and her team added 10 new programs, hosted 55 retreats in 44 states, and introduced 770 women to fly fishing, while helping to feed their souls.

Milhoan grew up near Glacier National Park. She attended the University of Montana while working as a fly-fishing and rafting guide. It was during this time that she was first introduced to CfR. After graduation, she worked with several nonprofit organizations, utilizing outdoor therapies to promote physical and emotional healing, where she learned, “Outdoor experiences renew our spirits and remind us that we’re alive.” Casting for Recovery was the ideal next step.

To sum it up, Milhoan said, “I’m honored to accept the Breaking Barriers Award on behalf of the founding pioneers of CfR, our hardworking staff and board, our dedicated volunteers and most importantly the brave women we serve. Orvis’s belief in our mission and in the healing powers of fly fishing provide the support we need to continue to change lives.” With her warmth, compassion, intelligence and zeal, Milhoan helps to build a road to physical and emotional wholeness for retreat participants, their families, and all those lucky enough to work with her.

Orvis is honored to name Whitney Milhoan the recipient of the 2018 Breaking Barriers Award. In celebration of the life-changing work of Casting for Recovery, Orvis will donate $1 to CfR for every 2018 participant in FF101, the company’s free introductory fly fishing course.

For more information, please visit Orvis.com.

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Editor’s Note: For high-resolution photos, please contact Jessica Donahue – jdonahue@marshallpr.com.

About the Orvis-Endorsed Awards
Over three decades ago, Orvis embarked on a mission to make planning a world-class fly-fishing or wingshooting experience easier for our customers. We sought out the best operations and worked alongside them to perfect their systems, and their facilities, and most importantly, the associated customer experience. The result was the Orvis-Endorsed Program.

Each endorsed partner has its own character – and therein rests its strength – but all share the same high standards: exemplary service, outstanding fishing and wingshooting opportunities, respect for natural resources, and an experienced, professional staff.

Each year representatives from this remarkable network of outdoor leaders within the Orvis-endorsed family are recognized as the best of the best. At the root, these accolades represent the consolidated sentiments of the customer, as the feedback we receive about a customer experience is the ultimate arbiter of success.

This designation also speaks to an operation’s environmental commitment, stewardship of their associated natural resource, and partnership with Orvis in providing the finest fly-fishing and wingshooting experience possible for the Orvis customer.

About Orvis
Founded in 1856, Orvis believes the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K. and maintains a network of more than 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. Orvis promises to open the door to extraordinary outdoor experiences and to protect nature by committing 5% of pretax profits each year to conservation efforts worldwide.

Learn more at www.orvis.com.

50/50 on the Water… Where Do We Stand?

MANCHESTER, Vermont – Last summer, Orvis made some big promises about working to promote parity for women in fly fishing. In preparation for the 2018 fishing season, we thought it was time for an update.

Orvis has committed to making it easier for women to get into the sport, through the creation of women-centric classes, gear, and travel experiences. Women can find it intimidating to try out a sport that is perceived as predominantly for men. To address this issue, 22 Orvis retail stores and 19 Orvis dealers will be working on a series of classes/events –FF101, FF201, FF301, Fly Tying 101, and others–where women will get the chance to try fly fishing among their own. In addition, Women’s One- and Two-Day Fly Fishing Schools will be offered at Orvis’s Flagship store in Manchester, VT. For those ready to truly get their feet wet, Orvis has created a “Women’s Paradise on the Fly” trip to Belize.

A major problem faced by female fly fishers is finding gear and apparel designed for a woman’s body. Orvis addresses this issue with a complete line that won’t make you look like you’ve raided your brother’s closet. Designed and tested by Orvis’s own women anglers, this collection met their critical and discerning standards.

In the past eight months, we have worked with traditional fly-fishing media—such as Midcurrent, The Dun, and Hatch— to showcase authentic images and stories of women engaged in the sport. We have also worked to facilitate relationships between mainstream journalists and women anglers, so journalists can learn from the experts about the joys and challenges they face. As a result, articles have appeared in the New York Times, Seattle Times, Virginia News-Observer, Dayton Daily News, and the UK’s Yorkshire Post, among others.

Part of the core of the Orvis brand is our commitment to conservation, and each year, the company donates 5% of pre-tax profits to organizations that protect nature. As we bring both men and women into the sport of fly fishing, we also seek to create conservationists and work to teach people the importance of protecting our natural resources. It is our responsibility to protect the natural resources around us so that our children and grandchildren can continue to enjoy them, as we have.

We are pleased to report that we are making excellent progress. For more information on classes, gear, or how to set up an event, check out Orvis’s Women on the Water site. Feedback and suggestions are most welcome.

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Drive off in the Defender!

Orvis has teamed up with Barbour to giveaway a customized Land Rover Defender. On its second leg of a two-season U.S. tour, the general public is invited to the local Orvis store to enter in to win a fully restored, customized Land Rover Defender and other prizes.

The drawing for the Defender will be on Fri., June 22.

Spring tour stops include:

March
March 30 at Memphis, TennesseeDefender2
March 31 at Nashville, Tennessee

April
April 6 at Chicago, Illinois
April 7 at Royal Oak, Michigan
April 8 at Cleveland, Ohio
April 14 at Buffalo, New York
April 15 at Rochester, New York

Check out this one-of-a-kind collaboration at an event near you!
All are invited to these free events. Attending an event? Be sure to use #BarbourOrvisDefender on any social media posts. For more information, please contact the local Orvis store, visit our website at www.Orvis.com, or sign up at www.Orvis.com/DefenderSweeps.

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Editor’s Note: Please contact us for high-resolution images.

About The Orvis Company: Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide.

Learn more at www.orvis.com.

New Product Alert – Flea and Tick Conceal-a-Collar™

MANCHESTER, Vermont – As the first of its kind on the market, this Orvis-exclusive flea and tick Conceal-a-Collar™ increases a dog’s comfort and safety.

Orvis has taken their best-selling personalized adjustable dog collar and designed interior clips to hold a Seresto® or standard flea and tick collar out of sight, making it an ideal choice for growing puppies.

The Seresto® flea and tick collar protects dogs for up to eight months and has a sustained-release technology that offers a constant supply of two pest-fighting ingredients that work to both repel and kill.

The collar is available in ten colors in these sizes:
• Small: 10-13 inches; 5/8-inch wide
• Medium: 13-17 inches; 1-inch wide
• Large: 17-20 inches; 1-inch wide
• Extra-large: 20-25 inches; 1-inch wide

For more information on the Personalized Flea and Tick Conceal-a-Collar™, please visit www.Orvis.com.

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Editor’s Note: Please contact us for high-resolution images.

About The Orvis Company: Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide.

Learn more at www.orvis.com.

Orvis Announces 2018 Matching Grants

Sunderland, VT – The Orvis Company, Inc. of Sunderland, Vermont, is pleased to announce the recipients of its annual Customer Matching Conservation Grant program. These grants are the cornerstone of Orvis’s annual commitment of five percent of its pre-tax profits to protecting nature.

Each year, members of the Orvis Conservation Committee explore the problems affecting the preservation of our natural environment and select what they feel to be the most pressing issue. They collaborate with nonprofit organizations working on initiatives that can effectively move the needle to mitigate this issue. For 2018, the overarching issue is the protection and preservation of clean water.

To address this issue, Orvis has awarded cash grants to the following organizations:

Trout Unlimited to support the Save Bristol Bay/Stop Pebble Mine campaign. If Pebble Mine is built, one of the most magnificent ecosystems and the world’s last great wild salmon habitat will be endangered forever. Save Bristol Bay

Everglades Foundation, continuing support for the Now Or Neverglades campaign. While great strides were made to save America’s River of Grass in 2017, the battle isn’t over yet. To fund the construction of a reservoir to correct environmental imbalances, this initiative now moves on to the national stage. #NowOrNeverglades

Throughout 2018, Orvis will feature each of these grant programs in its catalogs and retail stores, and on its website, as well as in other print and online promotions. “The in-kind value of this type of exposure exceeds $600,000 on top of the cash grants,” says the director of multi-channel marketing, Brian Galloway. “These promotional efforts, coupled with the matching funds from Orvis, provide a remarkable opportunity for customers, organization members, and the general public to amplify their contribution to the protection of clean water through these programs.”

Orvis CEO Perk Perkins coined the company mantra, “If we are to benefit from the use of our natural resources, we must be willing to act to preserve them.” Orvis has selected these projects because they provide us with the opportunity to make an immediate and substantial impact on two of our most imperiled and iconic bodies of water. “For Orvis, it is not only a moral obligation but an investment in our future,” said Perkins. “We invite customers to participate with their own donations, and we match their contributions dollar for dollar.”

Over the past 29 years, Orvis has raised and donated more than $21 million to a wide variety of conservation organizations, including National Wildlife Federation, Chesapeake Bay Foundation, Clark Fork Coalition, and World Wildlife Fund, to name a few. Details of this year’s and past years’ Orvis Customer Matching Grant projects can be found at www.orvis.com/commitment.

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Editor’s Note: Please contact us for high-resolution images.

About The Orvis Company: Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide.

Learn more at www.orvis.com.