Feel A #MomentOfChill This Holiday Season With Orvis

MANCHESTER, Vermont – The holidays can be the best time of the year, but they also come with a fair amount of stress and Orvis understands that everyone needs a #MomentOfChill throughout the season. From Friday, Nov. 24, to Sunday, Dec. 24, pause and de-stress daily from the frantic pace with a digital holiday survival kit.

Orvis believes in the power of nature to replenish our spirit and restore balance to our lives. So, the company is urging everyone to take a little time this holiday season to step away from the stress and…chill.

The Orvis Moment of Chill is a short, nature-inspired video break offered up daily on social media. From Black Friday through Christmas Eve, these nature breaks will be posted to Instagram, Facebook, and Twitter with the hashtag #momentofchill.

There’s no sales pitch involved. All you need to do is watch, enjoy, and breathe.

Sit back and relax to the sights and sounds of a trickling brook; zone out to beautiful scenery of the Rocky Mountains, New Zealand, or Costa Rica; or experience a country meadow waking up to a new day. The videos will be between 60 and 90 seconds, allowing viewers to indulge in a rare holiday #momentofchill.

Get ready for the good times to come! Please visit our website at Orvis.com/momentofchill to start chilling out this holiday season.

To enjoy your daily #momentofchill, simply follow us on Facebook, Twitter, and Instagram. And, to see every Moment of Chill in its entirety, simply click the hashtag #momentofchill.

FOR IMMEDIATE RELEASE
November 22, 2017

CONTACT:
Jessica Donahue, Nancy Marshall Communications
on behalf of The Orvis Company, Inc.
207-620-9075; jdonahue@marshallpr.com

Editor’s Note: Please contact us for high-resolution images.

About The Orvis Company: Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide.

Learn more at www.orvis.com.

Defender Adventure Is Coming To You!

MANCHESTER, Vermont – Orvis has teamed up with Barbour to launch the Defender Adventure tour. This two-season U.S. tour gives the general public a chance to win a fully restored, customized Land Rover Defender and other prizes totaling $129K.

Fall tour stops at Orvis retail stores include:

September
• Sept. 29-30 at New York City, New York – Orvis Retail Store

October
• Oct. 1 at Darien, Connecticut – Orvis Retail Store
• Oct. 2-15 at Manchester, Vermont – Orvis Flagship Store
• Oct. 20 at Tysons Corner, Virginia – Orvis Retail Store
• Oct. 21 at Richmond River Road, Virginia – Orvis Retail Store
• Oct. 22 at Charlottesville, Virginia – Orvis Retail Store
• Oct. 24 at Roanoke, Virginia – Orvis Retail Store
• Oct. 28 at Raleigh, North Carolina – Orvis Retail Store and University of North Carolina home game
• Oct. 29 at Charlotte, North Carolina – Orvis Retail Store

November
• Nov. 3 at Greenville, South Carolina – Orvis Retail Store
• Nov. 4 at Atlanta, Georgia – Orvis Retail Store

All are invited to these free events. Attending an event? Be sure to use #BarbourOrvisDefender on any social media posts. For more information, please contact the local Orvis store, or sign up for a chance to win at www.Orvis.com/DefenderSweeps.

Editor’s Note: Please contact us for high-resolution images.

About The Orvis Company: Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide.

Learn more at www.orvis.com.

Orvis Game Fair & Sporting Weekend at Sandanona

MILLBROOK, New York – The Orvis Game Fair & Country Sporting Weekend—an exciting weekend outing for the whole family—will be held at the Orvis Sandanona Shooting Grounds in Millbrook, New York, on Sept. 16 & 17, 2017, between the hours of 9 a.m. and 5 p.m. Just a short drive north of New York City, the Game Fair is FREE and open to the public.

The oldest permitted shooting preserve in the country, Orvis Sandanona will play host to more than 70 of the finest upscale exhibitors and vendors, and offer a wide variety of family-friendly activities. Celebrate the sporting experience through fly-fishing demonstrations, dog-training seminars, birds of prey exhibitions, and a variety of hands-on youth programs, as well as a Land Rover driving course. Expert instructors will be on hand, and visitors are encouraged to participate.

This year’s event will also launch the Orvis Barbour Defender Adventure. The first stop on a two-season US tour, Game Fair visitors will have the chance to enter a sweepstakes to win a fully restored, customized Land Rover Defender and other prizes totaling $129K. Visitors will have an opportunity to check out this one-of-a-kind vehicle at the event.

On Sunday morning, the 11th Annual Orvis Cup—a prestigious competitive sporting clays competition—will begin at 9:30 a.m. Event participation fees vary, however all spectating is complimentary.

Orvis Sandanona offers wingshooting and fly-fishing schools to sports enthusiasts of all skill levels, private shooting lessons, a sporting clays course, retail store and corporate outings to the public, and has private upland bird hunting memberships available. Orvis Sandanona is just a short car trip from major cities in the Northeast – Darien, Connecticut – 70 miles (S); Manhattan, New York – 80 miles (S); Hartford, Connecticut – 65 miles (E); Albany, New York – 75 miles (N).

For press check-in at the event, please call Orvis Sandanona at 845-677-9701.

For more information on the Orvis Game Fair & Sporting Weekend at Sandanona, please visit our website.

FOR IMMEDIATE RELEASE
September 6, 2017

CONTACT:
Jessica Donahue, Nancy Marshall Communications
on behalf of The Orvis Company, Inc.
207-620-9075; jdonahue@marshallpr.com

Editor’s Note: Please contact us for high-resolution images.

About The Orvis Company: Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide.

Learn more at www.orvis.com.

MEDIA ADVISORY: Orvis Available as Trusted Resource for Fully Compliant Travel to Cuba

MANCHESTER, Vermont –

WHAT: On Friday, June 16, 2017, President Trump announced new travel restrictions to Cuba.

  • Individual people-to-people travel has ended, but group people-to-people travel is still permitted under the new regulations.
  • Orvis offers fully compliant “group people-to-people educational travel” for travelers looking to experience Cuba in a sustainable and culturally sensitive way.
  • Orvis is a trusted travel authority and spent more than 18 months developing a unique itinerary, offering travelers authentic people-to-people experiences with private entrepreneurs, artists, academics, fishing guides and conservationists.

WHY USE ORVIS AS A RESOURCE: Orvis is a trusted authority for Cuban travel, and has dedicated countless hours to learning what this country has to offer U.S. travelers, from the pristine waters of Zapata National Park to its amazing people, and embracing their dynamic culture. The recently announced travel restrictions may cause travelers and anglers to fear they have missed their chance to fish the pristine flats and enjoy the people and culture of Cuba. Orvis Travel continues to provide fully OFAC-compliant trips.

WHERE: Click for more information on the Orvis Cuba Adventure. Our 2017 departure dates will remain the same in light of the new restrictions.

Your audience will feel:

  • Better educated regarding travel to Cuba under the new restrictions put forth on Friday, June 16, 2017, at 1 p.m.
  • Less hesitation about visiting Cuba by learning where they can book with a trusted, compliant tour operator

For More Information on the Cuban Travel Restrictions: https://www.treasury.gov/resource-center/sanctions/Programs/Documents/cuba_faqs_20170616.pdf

MEDIA CONTACTS:
Sarah Thies
Department Manager of Orvis Travel
(802) 362-8544
thiess@orvis.com

Jessica Donahue
Nancy Marshall Communications – PR Agency
207-620-9075
jdonahue@marshallpr.com

FOR IMMEDIATE RELEASE
June 16, 2017

CONTACT:
Jessica Donahue, Nancy Marshall Communications
on behalf of The Orvis Company, Inc.
207-620-9075; jdonahue@marshallpr.com

About Orvis
Founded in 1856, Orvis believes the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K. and maintains a network of more than 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. Orvis promises to open the door to extraordinary outdoor experiences and to protect nature by committing 5% of pretax profits each year to conservation efforts worldwide.

Learn more at www.orvis.com.

Orvis Breaking Barriers Award Presented to Jess Westbrook

MISSOULA, Montana – The Orvis Company is proud to present its coveted Breaking Barriers Award to Jess Westbrook, founder of The Mayfly Project, an Arkansas-based mentoring program for children in foster care. This award honors an individual who has gone above and beyond to bring new blood into the sport of fly fishing, and who has a positive impact on their community at large.

Jess Westbrook started fishing when he was eight years old, but it wasn’t until three years ago that the sport took on a new meaning for him. In 2014, Westbrook and his wife, Lauren, welcomed a baby boy. Soon after, Westbrook started to experience intense anxiety attacks. In a six-month period, he lost thirty pounds, was missing work frequently, and had distanced himself from friends and family.

“A friend that I admired kept getting me out on the river, and I found that when I was there I forgot about everything but fishing,” explained Westbrook. His anxiety disappeared when he stepped into the water. “When we are fly fishing we are so concentrated on the casting, mending, presenting good drifts, etc., that we forget about everything else around us.”

It was during this period that Westbrook began mentoring children in foster care through an organization at his church. The timing was perfect. He was looking for a way to give back to the community through fly-fishing, a sport that had helped him over some very tough hurdles.

“It broke my heart knowing that my son was going to grow up in a loving home with parents that would support him no matter what, and these kids in foster care did not have that,” explained Westbrook. “It’s hard enough growing up, especially without loving parents. They did not choose this path. Someone else’s action brought them to where they are”.

Partnering with Kaitlin Barnhart, who also works with children in foster care, the Westbrooks found they shared the same beliefs on why fly fishing is so important to this population. With deep empathy, Westbrook states, “During the most chaotic time in their lives, foster children could find an anchor in the outdoors and find home rivers even when they don’t feel like they have a home.”

The Mayfly Project participants are guided through five stages where they learn line management, casting techniques, knot tying, some entomology, river safety, mending tactics, hook setting, catch and release tactics, and the value of conservation. At the end of the five stages, each child is given his or her very own fly rod, reel, pack, fly box, flies, tippet, indicators, and more. “Our hope is for the child to continue to pursue fly fishing and to have an entry point to the outdoors,” said Westbrook.

In only a year, The Mayfly Project became an official nonprofit, and in 2016 mentored twenty-five kids from two states. This year, the number is set to double, with 50 foster children in eight states. The organization’s 2018 goal is to take at least five foster children to Alaska for a week.

The Mayfly Project is also bringing important awareness and mentoring opportunities to these “forgotten” children. Westbrook added, “We have found that some people have wanted to work with this population but have not known how to start the process. We are raising awareness for not only the number of children in foster care, which tops 400,000, but also of the fact that these children are worth our time and persistence in jumping through the hoops to get them out fishing, and eventually they will learn that the outdoors is a place of refuge for them, and is available to them throughout their lives.”

Orvis’s Breaking Barriers Award past winners include Nelli Williams from Bristol Bay Fly Fishing and Guide Academy (2016), Chad Brown from Soul River Runs Wild and Lori-Ann Murphy from Reel Women (2015). Entries are now being sought for 2018; Orvis is looking for those who are engaging new anglers, feeding the sport, and approaching things maybe just a bit differently. Nominations are being accepted here.

For more information or interviews, please contact us or visit www.Orvis.com/breakingbarriers.

Editor’s Note: Please click on the images above or links below for downloadable versions:

Jess Westbrook with Mayfly participants
Group of boys with rods
Young boy with fly fishing pack

FOR IMMEDIATE RELEASE
May 8, 2017

CONTACT:
Jessica Donahue, Nancy Marshall Communications
on behalf of The Orvis Company, Inc.
207-620-9075; jdonahue@marshallpr.com

About Orvis
Founded in 1856, Orvis believes the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K. and maintains a network of more than 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. Orvis promises to open the door to extraordinary outdoor experiences and to protect nature by committing 5% of pretax profits each year to conservation efforts worldwide.

Learn more at www.orvis.com.

Orvis Announces 2017 Winners for the Orvis-Endorsed Awards

MANCHESTER, Vermont – For more than thirty years, the Orvis Company, Inc., has been recognizing excellence in providing world-class fly fishing and wingshooting experiences through its Endorsed Lodges, Outfitters and Guides program. The winners of these coveted awards were announced during the 2017 Orvis Guide Rendezvous in Missoula, Montana, on April 28.

Here are the winners for 2017:

2017 Freshwater Fly-Fishing Guide of the Year
Kip Vieth, based in Monticello, Minnesota

2017 Saltwater Fly-Fishing Guide of the Year
Capt. Lucas Bissett, based in Slidell, Louisiana

2017 Wingshooting Guide of the Year
Eric Harrison, based in Boerne, Texas

2017 Fly-Fishing Lodge of the Year
Big Hole Lodge in Wise River, Montana

2017 Wingshooting Lodge of the Year
Southwind Plantation in Attapulgus, Georgia

2017 Outfitter of the Year
The Tackle Shop Outfitters of Ennis, Montana

2017 International Destination of the Year
El Pescador, Ambergris Caye, Belize

2017 Fly Shop of the Year
Beaverkill Angler, Roscoe, New York

2017 Breaking Barriers Awards
Jess Westbrook, The Mayfly Project

2017 Lifetime Achievement Award
Matt P. Libby, Libby Camps, Ashland, Maine

For more information, please visit Orvis.com.

FOR IMMEDIATE RELEASE
May 5, 2017

CONTACT:
Jessica Donahue, Nancy Marshall Communications
on behalf of The Orvis Company, Inc.
207-620-9075; jdonahue@marshallpr.com

Editor’s Note: For high-resolution photos, please click on the above images.

About the Orvis-Endorsed Awards
Over three decades ago, Orvis embarked on a mission to make planning a world-class flyfishing or wingshooting experience easier for our customers. We sought out the best operations and worked alongside them to perfect their systems, their facilities, and most importantly, the associated customer experience. The result was the Orvis-EndorsedProgram.

Each endorsed partner has its own character – and therein rests its strength – but all share the same high standards: exemplary service, outstanding fishing and wingshooting opportunities, respect for natural resources, and an experienced, professional staff.

Each year representatives from this remarkable network of outdoor leaders within the Orvis-endorsed family are recognized as the best of the best. At the root, these accolades represent the consolidated sentiments of the customer, as the feedback we receive about a customer experience is the ultimate arbiter of success.

This designation also speaks to an operation’s environmental commitment, stewardship of their associated natural resource, and partnership with Orvis in providing the finest flyfishing and wingshooting experience possible for the Orvis customer.

About Orvis
Founded in 1856, Orvis believes the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K. and maintains a network of more than 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. Orvis promises to open the door to extraordinary outdoor experiences and to protect nature by committing 5% of pretax profits each year to conservation efforts worldwide.

Learn more at www.orvis.com.

Orvis Announces 2017 Nominees for the Orvis-Endorsed Awards

MANCHESTER, Vermont – For more than thirty years, the Orvis Company, Inc., has been recognizing excellence in providing world-class fly fishing and wingshooting experiences through its Endorsed Lodges, Outfitters and Guides program. The winners of these coveted awards will be announced during the 2017 Orvis Guide Rendezvous in Missoula, Montana, on April 28.

Here are the nominees for 2017:

2017 Freshwater Fly-Fishing Guide of the Year Nominees
Doc Thompson, based in Northern New Mexico
Rob Fightmaster, based in Maryville, Tennessee
Kip Vieth, based in Monticello, Minnesota

2017 Saltwater Fly-Fishing Guide of the Year Nominees
Capt. Jason Sullivan, based in Everglades National Park, Florida
Capt. Kechu Marin, based in Ambergris Cay, Belize
Capt. Lucas Bissett, based in Slidell, Louisiana

2017 Wingshooting Guide of the Year Nominees
Brandon Boedecker, based in Geyser, Montana
Eric Harrison, based in Boerne, Texas
Randy Matis, based in Elgin, Arizona

2017 Fly-Fishing Lodge of the Year Nominees
Big Hole Lodge in Wise River, Montana
Hawk Lake Lodge in Kenora, Ontario
Wollaston Lake Lodge in northern Saskatchewan

2017 Wingshooting Lodge of the Year Nominees
Flying B Ranch in Kamiah, Idaho
Southwind Plantation in Attapulgus, Georgia
Joshua Creek Ranch in Boerne, Texas

2017 Outfitter of the Year Nominees
Lopstick Lodge and Outfitters of Pittsburg, New Hampshire
The Tackle Shop Outfitters of Ennis, Montana
WorldCast Anglers of Jackson, Wyoming

2017 International Destination of the Year Nominees
El Pescador, Ambergris Caye, Belize
Magic Waters Patagonia Lodge, Coyhaique, Chile
Salvelinus Fishing Adventures, Pyrenees, Spain

2017 Fly Shop of the Year Nominees
Angler’s Covey, Colorado Springs, Colorado
Beaverkill Angler, Roscoe, New York
The Backpackers Shop, Sheffield Village, Ohio

For more information, please visit Orvis.com.

FOR IMMEDIATE RELEASE
April 6, 2017

CONTACT:
Jessica Donahue, Nancy Marshall Communications
on behalf of The Orvis Company, Inc.
207-620-9075; jdonahue@marshallpr.com

About the Orvis-Endorsed Awards
Over three decades ago, Orvis embarked on a mission to make planning a world-class fly-fishing or wingshooting experience easier for our customers. We sought out the best operations and worked alongside them to perfect their systems, their facilities, and most importantly, the associated customer experience. The result was the Orvis-Endorsed Program.

Each endorsed partner has its own character – and therein rests its strength – but all share the same high standards: exemplary service, outstanding fishing and wingshooting opportunities, respect for natural resources, and an experienced, professional staff.

Each year representatives from this remarkable network of outdoor leaders within the Orvis-endorsed family are recognized as the best of the best. At the root, these accolades represent the consolidated sentiments of the customer, as the feedback we receive about a customer experience is the ultimate arbiter of success.

This designation also speaks to an operation’s environmental commitment, stewardship of their associated natural resource, and partnership with Orvis in providing the finest fly-fishing and wingshooting experience possible for the Orvis customer.

About Orvis
Founded in 1856, Orvis believes the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K. and maintains a network of more than 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. Orvis promises to open the door to extraordinary outdoor experiences and to protect nature by committing 5% of pretax profits each year to conservation efforts worldwide.

Learn more at www.orvis.com.

Orvis Valentine’s Day: 10 Ways to Get Wild with the One You Love

MANCHESTER, Vermont – What’s more memorable than candy and flowers on Valentine’s Day? How about time spent together, sharing experiences and creating memories. Celebrate on the river, at the top of a mountain or on a hike through the woods. Reconnect with nature and each other. Get Wild.

Orvis has the perfect gifts for the outdoor enthusiasts and adventurous travelers in your life. From the perfect fly rod to handsome and durable luggage; from comfortable, good-looking clothes for him and her to adventures that last from two hours to two weeks.

  1. His & Hers Drirelease Shirts – lightweight and breathable, drirelease fabric wicks moisture away from your skin and dries four times faster than cotton. This will be a wardrobe favorite!
  2. Spring for a long weekend on a two-day guided trip where you can spend quality time with your loved one learning how to fly fish or wingshoot with Orvis guides around the country.
  3. The Recon is a new rod designed for the anglers who chase blue lines on topo maps and spend their nights plotting the next day’s adventures. It is the lightest-weight rod in its class and available in freshwater or saltwater models.
  4. Learn a new sport for free together at Fly Fishing 101. Get started with all the basics for an awesome day on the river. Classes are held every Saturday from April 23rd to June 18th.
  5. Stay comfortable during your active adventures with the Women’s Rainy Bridge LongSleeved Shirt. Ultra-lightweight, quick-dry fabric with built-in 30+ UPF sun protection makes this button-down a great choice.
  6. Technical performance with casual style is the calling card for the Men’s Tech Chambray Work Shirt. Lightweight and functional, this shirt features stretchy quick-dry fabric.
  7. Throughout Orvis’s history there has been a long and successful line of Battenkill reels. Simple and trouble free, this classic Orvis fly reel delivers improved, modern technology at an entry-level price.
  8. Designed to meet the needs of the traveling angler, the Safe Passage Carry It All is the perfect Valentine’s Day gift. Compact enough to carry on an airplane, this bag is rugged enough to be checked, if necessary.
  9. Your best friend deserves a little personalized love, too! Orvis’s sturdy Personalized Dog Collars are always the perfect fit.
  10. The ultimate couples’ getaway! Orvis offers fly-fishing, wingshooting, adventure cruise, nature and cultural special event trips. Where will you go together?

Visit the Orvis website or stop into a retail store this Valentine’s Day and Get Wild with the one you love.

Editor’s Note: Please click on the image above or the link below to access a downloadable version.

Safe Passage Carry It All
Couples’ Getaway

FOR IMMEDIATE RELEASE
January 26, 2017

CONTACT:
Jessica Donahue, Nancy Marshall Communications
on behalf of The Orvis Company, Inc.
207-620-9075; jdonahue@marshallpr.com

About The Orvis Company: Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide.

For more information about The Orvis Company, visit orvis.com.

Aptos Congratulates Orvis on Winning IRT Retailer Innovation Award for Omni-Channel Retailing

ATLANTA, January 11, 2017Aptos, Inc., a recognized market leader in retail technology solutions, today congratulated Orvis for being named a winner of the 2017 IRT Retailer Innovation Award in the Omni-Channel Retailing category. The IRT Retailer Innovation Awards program recognizes exemplary retail companies and their leaders who are committed to advancing the customer experience through the implementation of innovative technologies, as well as the adoption of and appreciation for a forward-thinking company culture.

Orvis is a family-owned retail and mail-order business specializing in high-end fly fishing, hunting and outdoor adventures, operating 80 brick & mortar retail stores as well as its website at www.orvis.com.

To optimize the customer experience, Orvis continues to embrace innovative technology and business practices. The retailer was recognized for omni-channel excellence based on its deployment
of the Aptos Store point of sale solution that has allowed Orvis to offer next-gen customer engagement and seamlessly integrate all sales channels.

“In today’s omni-channel retail world, exceptional customer journeys are brought about through channel integration – bringing the benefits of all channels together to provide a rich and rewarding experience,” said Dave Finnegan, customer experience officer, Orvis. “While we set out to improve the customer experience, we’ve also seen significant improvement in the store associate experience. Our associate satisfaction levels have doubled since we rolled out our new system, giving us the satisfaction of delivering an improved experience for both associates and guests alike.”

With Aptos Store, Orvis is able to provide all the product, inventory, and pricing information shoppers need to make confident decisions, as well as the resources associates need to process transactions efficiently and on their customers’ terms.

Orvis associates can engage with shoppers via Aptos Mobile Store on Apple iPad® devices, offering a robust and seamless integration between a mobile “endless aisle” and the point of sale system. Sales associates can select and locate items of a particular size, color, style, etc., online or at another store, order out-of-stock products, process transactions, and arrange to have items shipped directly to the customer’s home. With this new system, Orvis customers have an empowered path to purchase, and the retailer has experienced a 10 percent increase in enterprise sales.

“Aptos congratulates Dave and the Orvis team for their innovation and execution in omni-channel retailing,” said Noel Goggin, CEO and culture leader for Aptos. “We are proud to partner with them as they redefine the Orvis customer experience to engage customers differently through seamless experiences that transcend channels.”

The Retailer Innovation Awards Special Report appears in the January/February 2017 issue of Innovative Retail Technologies.

To learn how Orvis is leveraging Aptos Store and Mobile Store to offer shoppers an exceptional omnichannel experience, stop by the Aptos booth #3105 at NRF Retail’s Big Show 2017 or by watching this video.

With over 125,000 stores live on its Singular Commerce™ platform available in the cloud, more than 500 retail brands across the globe rely on cloud-ready Aptos solutions.

About Aptos “Engaging Customers Differently”
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that engaging customers differently is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 500 retail brands rely upon our Singular Commerce platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more: www.aptos.com

Follow Aptos on Twitter @Aptos_Retail

Aptos, the Aptos logo, “Singular Commerce,” and “Engaging Customers Differently” are trademarks of Aptos, Inc. All other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Aptos, Inc.

CONTACT:
Kristen Miller
Aptos, Inc.
+1 678 695 6566
kmiller@aptos.com

Erin Lutz
Lutz PR for Aptos
+1 949 293 1055
erin@lutzpr.com

Orvis to Offer One-Of-A-Kind Excursion to Experience the Culture and Pristine Fly Fishing of Cuba

Beginning in May the Orvis Company will offer one-of-a-kind excursion to experience the culture and pristine fly fishing of Cuba.

WHAT: Orvis, the premier outfitter of the outdoor lifestyle, will begin offering a one-of-a-kind trip to Cuba complete with world-class fly fishing and an immersion in the vibrant Cuban culture. Beginning departure in October 2016, the eight-day Cuban experience will offer a four-day excursion to the expansive, rarely-fished Zapata National Park for small groups of anglers to fish for Tarpon, Bonefish, Permit and Snook with a local Cuban fly fishing expert guide and naturalist. The adventure will also provide the opportunity to explore historic Havana’s rich culture through a diverse selection of historical and cultural Cuban experiences such as conversation with local entrepreneurs and artists, enjoying traditional home-cooked cuisine prepared by local chefs or taking in a private musical or dance performance. This unique experience is part of Orvis Adventure, which has been outfitting travelers since 1856 and offers resources to plan premier vacations to outdoor destinations worldwide. This experience fully complies with all Cuban and American government regulations.

WHERE: For more information/sample itineraries, visit www.orvis.com/cuba.

WHEN: Departures beginning October 2016. For travel inquiries call 800-547-4322 or email orvistravel@orvis.com.

MEDIA CONTACT:
Daryl Kenny
Public Relations
802-362-8779
kennyd@orvis.com

Tucker Kimball
Social Media
802-362-8894
kimballt@orvis.com

Lindsey Shumway
On behalf of The Orvis Company
617-939-8463
lshumway@conecomm.com

About Orvis: Founded in 1856, Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., including its Flagship store in Manchester, VT, and maintains a network of over 400 dealers worldwide. The oldest continuously operating catalog company in the country, Orvis is the premier outfitter of outdoor adventures. A leading corporate steward for the environment, Orvis commits 5% of its pre-tax profits to protecting nature. For more information about The Orvis Company, visit http://www.orvis.com/adventures.