NEWS HIGHLIGHTS
Orvis Welcomes Former Athleta, Backcountry Executives to Board of Directors
By Phil Monahan
/ February 23, 2021
Jill Layfield, Sheila Shekar Pollak bring decades of brand-building experience to support outdoor retailer in refining its omnichannel strategy and consumer experience.
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Orvis Names Reenie Benziger Chief Product Officer
By Phil Monahan
/ December 21, 2020
Outdoor retailer expands its executive leadership team with the appointment of first chief product officer MANCHESTER, Vt. (Dec. 21, 2020)...
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Brown Folks Fishing Tackles Racism and Inequality in Fishing Industry with New Pledge
By Phil Monahan
/ July 28, 2020
The Orvis Company to become first Angling for All pledgee LOS ANGELES (JULY 29, 2020) — Brown Folks Fishing (BFF),...
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The Orvis Company Appoints Simon Perkins President
By Phil Monahan
/ May 26, 2020
Third generation to assume leadership of family-owned, 160-year-old outdoor retailer MANCHESTER, Vt. (May 26, 2020) — Orvis, the family-owned outdoor...
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RECENT NEWS
Orvis Launches Bevy of Virtual Fly-Fishing Educational Opportunities Online and on Cable Television
FOR IMMEDIATE RELEASE Outdoor retailer continues serving educational mission with online fly fishing instruction and second season of popular fly fishing ... Read More
Orvis Partners with Local Manufacturers to Support Roanoke Homeless Community During COVID-19
FOR IMMEDIATE RELEASE Orvis Partners With Local Manufacturers to Support Roanoke Homeless Community During COVID-19 Outdoor retailer is producing 2,000 masks ... Read More
Orvis Launches 50/50 On the Water Film Tour
Tour aims to inspire and celebrate women in fly fishing MANCHESTER, Vermont – Outdoor retailer Orvis has launched a film tour ... Read More
Orvis joins Western Native Trout Challenge to Support Conservation Effort
First two anglers complete Native Trout Challenge and win surprise of Orvis Helios 3 fly rods The first two anglers to ... Read More
Orvis Diverts 13.5 Million Plastic Bottles from Landfills with New Eco-Friendly Dog Beds
MANCHESTER, Vermont – Orvis has introduced a new, eco-friendly version of its Comfortfill™ line of dog beds, Comfortfill™ Eco, made from ... Read More
Orvis & Barbour Come Together to Celebrate 125th Anniversary with Exclusive Icons Re-Engineered
NEW YORK, New York – Two iconic, family-owned brands, Orvis and Barbour, have come together to create a capsule of re-engineered ... Read More
Orvis’s Frazier Blair Appointed to Outdoor Industry Association’s Board of Directors
SUNDERLAND, Vermont – Orvis is proud to announce the appointment of Frazier Blair, Orvis vice president, general merchandise manager, to the ... Read More
Brown Folks Fishing is Breaking Barriers in the Fly-Fishing Industry
MISSOULA, Mont. – Orvis is pleased to announce the winner of the 2019 Breaking Barriers Award, Tracy Nguyen-Chung, the founder of ... Read More
