NEWS HIGHLIGHTS
Outdoor Retailer Orvis Appoints Laura Schaffer Vice President – Conservation & Sustainability
By Phil Monahan
/ March 18, 2022
Former POWDR, Mountain Hardwear corporate responsibility chief to spearhead conservation, sustainability strategy MANCHESTER, Vt. (March 17, 2022) — Orvis, the...
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Outdoor Retailer Orvis Appoints Former Athleta CMO Pollak First Chief Brand Experience Officer
By Phil Monahan
/ February 8, 2022
Pollak is the latest in executive hires positioning the company for future growth. MANCHESTER, Vt. (Feb. TK) — Orvis, the...
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Orvis Names Rebecca Jones Chief People Officer
By Phil Monahan
/ November 8, 2021
Outdoor retailer grows executive leadership team with the appointment of first chief people officer MANCHESTER, Vt. (Oct. 26, 2021) —...
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Orvis Launches Helios Blackout Collection for Fly Anglers Looking for Specialized Rods
By Phil Monahan
/ July 28, 2021
Industry-leading fly fishing gear company introduces new fly rod collection, hand-built in U.S.A. MANCHESTER, Vt. (July 28, 2021) — Orvis,...
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RECENT NEWS
Orvis Recognizes Durrell Smith with 2021 Breaking Barriers Award
Georgia-based wingshooter, podcaster and non-profit founder receives annual award for bringing new participants to the sporting community MANCHESTER, Vt. (July 15, ... Read More
Legendary Montana Guide, Pebble Mine Activist Recognized With 2021 Orvis-Endorsed Awards
Conservationist of the Year and Lifetime Achievement Award among accolades delivered at the 2021 Orvis Guide Rendezvous MANCHESTER, Vt. (April 19, ... Read More
Orvis Details Inclusivity Efforts and Conservation Wins in 2020 Impact Statement
Family-owned retailer and its customers supported 48 organizations and donated $570,000 through 2020 philanthropic efforts MANCHESTER, Vt. (April 22, 2021) — ... Read More
Orvis Welcomes Former Athleta, Backcountry Executives to Board of Directors
Jill Layfield, Sheila Shekar Pollak bring decades of brand-building experience to support outdoor retailer in refining its omnichannel strategy and consumer ... Read More
Orvis Names Reenie Benziger Chief Product Officer
Outdoor retailer expands its executive leadership team with the appointment of first chief product officer MANCHESTER, Vt. (Dec. 21, 2020) — ... Read More
Brown Folks Fishing Tackles Racism and Inequality in Fishing Industry with New Pledge
The Orvis Company to become first Angling for All pledgee LOS ANGELES (JULY 29, 2020) — Brown Folks Fishing (BFF), an ... Read More
The Orvis Company Appoints Simon Perkins President
Third generation to assume leadership of family-owned, 160-year-old outdoor retailer MANCHESTER, Vt. (May 26, 2020) — Orvis, the family-owned outdoor retailer, ... Read More
Orvis Launches Bevy of Virtual Fly-Fishing Educational Opportunities Online and on Cable Television
FOR IMMEDIATE RELEASE Outdoor retailer continues serving educational mission with online fly fishing instruction and second season of popular fly fishing ... Read More
