Orvis’s Frazier Blair Appointed to Outdoor Industry Association’s Board of Directors

SUNDERLAND, Vermont – Orvis is proud to announce the appointment of Frazier Blair, Orvis vice president, general merchandise manager, to the Outdoor Industry Association’s (OIA) board of directors. Her three-year term will begin at the Outdoor Retailer Summer Market in June 2019. 

The OIA board plays a significant role in helping to guide and shape the association’s work in policy, sustainable business innovation and outdoor participation on behalf of its members.

“I’m thrilled to join the OIA board. OIA’s goals align with my own – my love of the outdoors has guided my entire life,” stated Blair. “As OIA continues to develop its approach to participation, I can bring perspective on the fly-fishing industry. I am motivated to help people and families get outside and enjoy the outdoors.”

For the last 14 years, Blair has been combining her love of the outdoors with her passion for leadership in her work with Orvis, an outdoor lifestyle brand rooted in fly fishing and wingshooting that is inspired by nature, driven by curiosity, and fulfilled by adventure. Blair is one of five new directors elected to the 2019 board of directors.

Blair began her work with Orvis as control buyer and now serves as the vice president, general merchandise manager. In this role, she is responsible for the merchandising and planning teams, driving assortments and product storytelling to deliver sales, profit and inventory plans across all Orvis product categories. For the past six years she has served on the executive committee with special focus on helping to drive organizational change by prioritizing values-driven leadership, culture, people and teams. 

Blair is also on the board at the Green Mountain Valley School, an exceptional alpine and Nordic ski racing academy with a strong college preparatory academic program. She attended GMVS and went on to race in division 1 alpine skiing at the collegiate level. On the board, she leads the strategic planning task force and sits on the finance committee.

Based in Boulder, Colorado, with offices in Washington, D.C., OIA is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA unites and serves 1,300 manufacturer, supplier, sales representative and retailer members through its focus on trade and recreation policy, sustainable business innovation and outdoor participation. For more information, visit outdoorindustry.org.

For more information about Orvis, visit Orvis.com
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Editor’s Note: 
High-resolution image: Frazier Blair, Orvis vice president, general merchandise manager

Contact:
Jessica Donahue, Marshall Communications
on behalf of The Orvis Company, Inc.
207-620-9075; jdonahue@marshallpr.com

About The Orvis Company: Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide. 

Learn more at Orvis.com.

Brown Folks Fishing is Breaking Barriers in the Fly-Fishing Industry

MISSOULA, Mont. – Orvis is pleased to announce the winner of the 2019 Breaking Barriers Award, Tracy Nguyen-Chung, the founder of Brown Folks Fishing (BFF), a national angler-led initiative that cultivates access, conservation efforts, and community for Black, Indigenous, and people of color in the sport of fishing. Nguyen-Chung and fellow Brown Folks Fishing ambassadors came together on Fri., April 26, 2019, at the Orvis Guide Rendezvous to accept the award.

“This award is given to an individual who has gone above and beyond to bring new people into the sport of fly fishing,” remarked Simon Perkins, Orvis COO, who presented the award. “Their mission to build capacity, access, resources, visibility and a solid community for anglers of color makes the sport stronger and we are honored to be working with them.”

Nguyen-Chung remembers learning how to fish from her father, a Vietnamese refugee who grew up fishing. She caught her first rainbow trout at the age of six but stopped when she entered her teens. It wasn’t until she moved from Portland, Oregon, to Los Angeles, California, that she picked the sport back up. The deeper she became involved, the more she recognized the need to diversify the face of fishing.

“Fishing was a way for my father to connect back to a homeland that, for a long time, he didn’t know if he could see again. Through him, I’ve come to understand that fishing has always had deep and complex roots in our communities. We tell stories because we are aware of the complexities and power dynamics that impact which storytellers and audiences we most regularly see and validate,” stated Nguyen-Chung. 

Since its founding in 2018, the BFF team has created a collective following of more than 30,000 on Instagram alone. Their goal is to use media including photography, documentary film, and social media to build a community and change how individuals are represented in the sport. Conservation is also a key focus for BFF, which will be launching a fellowship to support new anglers in creating local projects at the intersection of fishing and conservation. 

“Getting more diverse folks together and on the water is really a gateway to conservation,” added Nguyen-Chung. “The more people we can get out on the water the more power we’ll have to protect it.” 

Orvis created the Breaking Barriers Award in 2015 with the goal of celebrating individuals who have gone above and beyond to break down barriers and introduce new audiences to the sport of fly fishing. Past winners include Whitney Milhoan from Casting for Recovery (2018), Jess Westbrook from The Mayfly Project (2017), Nelli Williams from Trout Unlimited and Bristol Bay Fly Fishing and Guide Academy (2016), Chad Brown from Soul River Runs Deep (2015) and Lori-Ann Murphy from Reel Women Fly Fishing (2015). Orvis will soon be accepting nominations for 2020 and is looking for those who are engaging new anglers, feeding the sport and approaching things maybe just a bit differently. 

For more information or interviews, please contact us or visit Orvis.com/breakingbarriers
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Editor’s Note: 
High-resolution image: Tracy Nguyen-Chung, Brown Folks Fishing

Contact:
Jessica Donahue, Marshall Communications
on behalf of The Orvis Company, Inc.
207-620-9075; jdonahue@marshallpr.com

About The Orvis Company: Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide. 

Learn more at Orvis.com.

Orvis COO to Speak at ANA Brand Conference in New York City

MANCHESTER, Vermont – Simon Perkins, chief operating officer of Orvis, will be a featured speaker at this year’s sold-out ANA Center for Brand Purpose Conference, Tuesday, May 21, 2019, at Anomaly in New York City. Perkins will share how the 163-year-old Orvis has increased its relevancy with customers by focusing on purpose-driven initiatives. According to Kantar Consulting’s “Purpose 2020” report, purpose-led brands have had their brand valuation increase by 175 percent over the past 12 years, a large increase over the median growth rate of 86 percent.

“Orvis has been purpose-driven for over 160 years,” states Perkins. “Recently, we’ve invested a lot in listening to our customers to understand how we can grow the business. The result has been some very exciting branding work that reaffirms our focus on teaching, conservation and advocacy.”

At the conference, members of ANA will learn how the oldest mail-order outfitter and longest continually operating fly-fishing business in the U.S. has evolved its business model to reach consumers across generations in new ways and in new places. 

Perkins joins other featured speakers at this year’s conference that include:
•    Alex Josephson, Head, Global Brand Strategy, Twitter
•    Tariq Hassan, Chief Marketing Officer, Petco
•    Emma de Szoeke, VP Insights and Analytics, PepsiCo
•    Brian Cowart, Chief Development Officer, Disabled American Veterans

The 2019 ANA Center for Brand Purpose Conference will feature nine speakers from around the globe. For details on the conference, visit ANA.net.

To learn more about Orvis, please visit Orvis.com.
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Editor’s Note: 
High-resolution image: Simon Perkins, COO Orvis

Contact:
Jessica Donahue, Marshall Communications
on behalf of The Orvis Company, Inc.
207-620-9075; jdonahue@marshallpr.com

About The Orvis Company: Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide. 

Learn more at Orvis.com

You Need This #MomentOfChill

MANCHESTER, Vermont – The holiday season is a time of joy and fellowship, but it can also put a person through the wringer. According to the American Psychological Association, 70% of Americans feel increased stress due to lack of time, the pressure of gift-giving, and difficulty managing expectations. That’s why Orvis has a gift for you—something you can enjoy guilt-free throughout the season.

From November 15 through December 25, pause and de-stress from the frantic pace of the holidays with a daily #MomentofChill – which may involve a frolicking puppy, a crackling fireplace, or the soothing ripples of an untouched stream.

Every day from the week before Thanksgiving through Christmas Day, Orvis will post a “Moment of Chill” video on Facebook and Instagram. While going over your to-do list or worrying about what to get your in-laws, stop and take a moment for yourself. Reconnect to the adventure and wonder of the natural world as you sit back and relax to the sights and sounds of fly fishing on a babbling brook; zone out to the beautiful scenery of Wyoming, New Zealand, or Vermont; or imagine yourself in front of a warm fireplace with a sleeping pup.

The videos run between 30 and 60 seconds, allowing viewers to indulge in a rare holiday #MomentofChill.

For more information and to see all the videos, please visit our website at Orvis.com. Or, follow along on Facebook or Instagram.

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Editor’s Note: For high-resolution photos, please contact Jessica Donahue – jdonahue@marshallpr.com.

About Orvis
Founded in 1856, Orvis believes the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K. and maintains a network of more than 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. Orvis promises to open the door to extraordinary outdoor experiences and to protect nature by committing 5% of pretax profits each year to conservation efforts worldwide.

Learn more at www.orvis.com.

#AdoptARover Road Trip Highlights Dog Adoption

Three dog-loving organizations – The Petfinder Foundation, Orvis, and Barbour – have teamed up and are proud to announce the #AdoptARover Road Trip – a 30-stop tour of the East Coast to find homes for dogs and raise awareness for pet adoption.

“We are delighted that Orvis and Barbour, two family-owned companies that know a thing or two about the richness dogs bring into our lives, are hosting this wonderful tour,” said Petfinder Foundation Executive Director Toni Morgan. “Not only will this shed light upon the importance of pet adoption, but we hope to make a lot of dogs and people very happy in the process, too!”

The trip runs through March of 2019. Pit stops at Orvis stores from Vermont to Alabama will feature adoptable dogs from local shelters looking for a new home.

“We’re very proud to partner with two great organizations who share Orvis’s love and commitment for canine well-being,” said Tory Myler, Orvis retail marketing manager. “The #AdoptARover Road Trip gives you the chance to get matched with the dog of your dreams.”

Every good road trip needs wheels and this one is no different. A fully restored 1994 Land Rover Defender 90 with a one-of-a-kind Barbour interior will anchor the trip. For added fun, folks will have the opportunity to win the Land Rover itself, as well as other great Orvis and Barbour products. Barbour has even created a navigator for the trip: a whimsical plaid stuffed dog named Rover.

“When you stop by an #AdoptARover event, don’t forget to snap a photo with Rover,” said Tom Hooven, general manager of Barbour, Inc. “He’ll be riding shotgun throughout the tour.”

For more information and a schedule of stops, visit www.orvis.com/adoptarover.

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About Petfinder Foundation:
The Petfinder Foundation supports the shelters and rescue groups that post their adoptable pets on Petfinder.com. Their mission is to prevent the euthanasia of adoptable pets. A nonprofit 501(c)3 public charity, they help organizations throughout North America increase adoptions, respond to and recover from disaster, and become more sustainable.

About The Orvis Company:
Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide. Learn more at www.orvis.com.

About Barbour:
Established in 1894, J. Barbour & Sons is a British company headquartered in South Shields, England. What originally began as a business providing protective outerwear to fishermen, sailors and mariners from the worst of the British weather has expanded to today offering a complete wardrobe of clothes and footwear for men, women and children. Forever synonymous with the British countryside, Barbour’s collections now span from the best practical country clothing to more urban fashion pieces. Though still a family-held business, Barbour is now a global success, sold in over 40 countries worldwide and holds three Royal Warrants from HM The Queen, HRH The Duke of Edinburgh and HRH The Prince of Wales. To learn more about Barbour, please visit www.barbour.com/us.

On the Water Rehabilitation

NEW YORK CITY, New York – Orvis Fifth Avenue is pleased to announce their “Giveback Days” event taking place throughout the month of September. The outdoor retailer is partnering with Project Healing Waters Fly Fishing, a nonprofit dedicated to the physical and emotional rehabilitation of disabled active military service personnel and disabled veterans through fly fishing and associated activities.

“In the past year, the New York chapter of Project Healing Waters Fly Fishing has added more than 30 disabled veterans to their roster,” stated Doug Lopez, Orvis Fifth Avenue retail manager. “This donation and matching funds will go to support day and overnight trips, enabling more veterans to get out on the West Branch of the Delaware, for example, as well as other nearby waters.”

In addition to a $2,000 cash donation from Orvis, the company is challenging their customers to give back, as well. During the month of September, customers donating $10 or more will receive a $10 Orvis savings card (limit one per customer).

There will be an after-hours event in the Orvis Fifth Avenue store, 489 Fifth Avenue, on Thursday, Sept. 27, 2018, from 6-8 p.m. where the final donations will be awarded to Project Healing Waters Fly Fishing and partner groups will be raffling Orvis products to help raise additional funds. The public is invited to attend and there will be free refreshments and drawings for Orvis savings cards.

Orvis commits 5% of pre-tax profits to protecting and sustaining the natural world, not only now, but for all who follow.

For more information, please visit Orvis.com.

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Editor’s Note: For high-resolution photos, please contact Jessica Donahue – jdonahue@marshallpr.com.

About Orvis
Founded in 1856, Orvis believes the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K. and maintains a network of more than 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. Orvis promises to open the door to extraordinary outdoor experiences and to protect nature by committing 5% of pretax profits each year to conservation efforts worldwide.

Learn more at www.orvis.com.

Protecting Wetland Habitat in North Carolina

CHARLOTTE, North Carolina – Orvis Charlotte is pleased to announce their “Giveback Days” event taking place throughout the month of September. The outdoor retailer is partnering with the Charlotte chapter of Ducks Unlimited, a nonprofit dedicated to the conservation of wetlands and associated upland habitats for waterfowl, other wildlife and people.

“The Charlotte chapter of Ducks Unlimited is important to the conservation efforts in the Charlotte region,” stated Trey Oliver, Orvis Charlotte store manager. “Clean water, healthy wildlife and wetlands are all vital pieces to a vibrant environment. We appreciate the volunteers and members that work hard each day to help protect and restore our resources for the next generation.”

In addition to a $2,000 cash donation from Orvis, the company is challenging their customers to give back, as well. During the month of September customers donating $10 or more will receive a $10 Orvis savings card (limit one per customer).

There will be an after-hours event in the Orvis Charlotte store, 6800 Phillips Place, on Thursday, Sept. 27, 2018, from 6-8 p.m. where the final donations will be awarded to the Charlotte chapter of Ducks Unlimited and partner groups will be raffling Orvis products to help raise additional funds. The public is invited to attend and there will be free refreshments and drawings for Orvis savings cards.

Orvis commits 5% of pre-tax profits to protecting and sustaining the natural world, not only now, but for all who follow.

For more information, please visit Orvis.com.

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Editor’s Note: For high-resolution photos, please contact Jessica Donahue – jdonahue@marshallpr.com.

About Orvis
Founded in 1856, Orvis believes the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K. and maintains a network of more than 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. Orvis promises to open the door to extraordinary outdoor experiences and to protect nature by committing 5% of pretax profits each year to conservation efforts worldwide.

Learn more at www.orvis.com.

Preserving the Quality of Fishing for Present and Future Anglers

DENVER, Colorado – Orvis Park Meadow and Orvis Cherry Creek are pleased to announce their “Giveback Days” events taking place throughout the month of September. The outdoor retailer is partnering with the Cutthroat Chapter of the Colorado Trout Unlimited organization, a nonprofit dedicated to education, as well as protecting and restoring the robust populations of native and wild cold-water fish.

“Orvis is excited to see the donation being used to support five scholarships to the Colorado Trout Unlimited Youth Camp,” stated Brian Young, Orvis Park Meadow fishing manager. “Not only does the camp provide kids the opportunity to get out into the fresh air but it also teaches them a new lifelong skill – fly fishing.”

Andy Dmohowski, fishing manager at the Orvis Cherry Creek store adds, “this camp also has a strong conservation component, which is a significant piece of outdoor education necessary to ensure the sustainability of the sport.”

In addition to a $2,000 cash donation from Orvis, the company is challenging their customers to give back, as well. During the month of September, customers donating $10 or more will receive a $10 Orvis savings card (limit one per customer).

There will be after-hours events at Orvis Park Meadow, 8433 Park Meadows Center Drive in Lone Tree, and at Orvis Cherry Creek, 2770 E Second Ave in Denver, Orvis stores on Thursday, Sept. 27, 2018, from 6-8 p.m. Final donations will be awarded to the Cutthroat Chapter, and partner groups will be raffling Orvis products to help raise additional funds. The public is invited to attend and there will be free refreshments and drawings for Orvis savings cards.

Orvis commits 5% of pre-tax profits to protecting and sustaining the natural world, not only now, but for all who follow.

For more information, please visit Orvis.com.

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Editor’s Note: For high-resolution photos, please contact Jessica Donahue – jdonahue@marshallpr.com.

About Orvis
Founded in 1856, Orvis believes the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K. and maintains a network of more than 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. Orvis promises to open the door to extraordinary outdoor experiences and to protect nature by committing 5% of pretax profits each year to conservation efforts worldwide.

Learn more at www.orvis.com.

Supporting Upgrades to the National Park’s Emergency Radio Systems

SEVIERVILLE, Tennessee – Orvis Sevierville is pleased to announce their “Giveback Days” event taking place throughout the month of September. The outdoor retailer is partnering with Friends of the Smokies, a nonprofit that assists the National Park Service to preserve and protect the Great Smoky National Park by raising funds and public awareness.

“The Friends of the Smokies are celebrating their 25th anniversary this year,” stated Tricia Maggard, Orvis Sevierville retail manager. “We are pleased our donation will be used to upgrade the park’s emergency radio system, which is a crucial piece of safety equipment every national park needs. We support the group’s ongoing commitment of enhancing Great Smoky National Park for future generations.”

In addition to a $2,000 cash donation from Orvis, the company is challenging their customers to give back, as well. During the month of September, customers donating $10 or more will receive a $10 Orvis savings card (limit one per customer).

There will be an after-hours event in the Orvis Sevierville store, 136 Apple Valley Road, on Thursday, Sept. 27, 2018, from 6-8 p.m. where the final donations will be awarded to the Friends of the Smokies and partner groups will be raffling Orvis products to help raise additional funds. The public is invited to attend and there will be free refreshments and drawings for Orvis savings cards.

Orvis commits 5% of pre-tax profits to protecting and sustaining the natural world, not only now, but for all who follow.

For more information, please visit Orvis.com.

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Editor’s Note: For high-resolution photos, please contact Jessica Donahue – jdonahue@marshallpr.com.

Photo Credits:
Bear and cub – Sam Hobbs
Big Creek September – Bob Carr

About Orvis
Founded in 1856, Orvis believes the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K. and maintains a network of more than 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. Orvis promises to open the door to extraordinary outdoor experiences and to protect nature by committing 5% of pretax profits each year to conservation efforts worldwide.

Learn more at www.orvis.com.

Keeping Natural Resources Natural

CLEVELAND, Ohio – Orvis Cleveland is pleased to announce their “Giveback Days” event taking place throughout the month of September. The outdoor retailer is partnering with Western Reserve Land Conservancy, a nonprofit dedicated to the protection and restoration of essential natural assets through land conservation.

“The Land Conservancy is dedicating resources to educating its community about the importance of the area’s vital natural resources,” stated Lee DeAngelo, Orvis Cleveland retail manager. “Protecting land and water is essential for recreation, especially for anglers, and we’re proud to help support their mission.”

In addition to a $2,000 cash donation from Orvis, the company is challenging their customers to give back, as well. During the month of September, customers donating $10 or more will receive a $10 Orvis savings card (limit one per customer).

The Western Reserve Land Conservancy, stretching from Sandusky Bay to the Pennsylvania border and from Lake Erie to Wayne County, was created in 2006 by the largest-ever merger of land trusts in the United States. Today, WRLC has been able to increase their initial 8,000 acres five-fold.

There will be an after-hours event in the Orvis Cleveland store, 28839 Chagrin Boulevard in Woodmere, on Thursday, Sept. 27, 2018 from 6-8 p.m. where the final donations will be awarded to the Western Reserve Land Conservancy and partner groups will be raffling Orvis products to help raise additional funds. The public is invited to attend and there will be free refreshments and drawings for Orvis savings cards.

Orvis commits 5% of pre-tax profits to protecting and sustaining the natural world, not only now, but for all who follow.

For more information, please visit Orvis.com.

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Editor’s Note: For high-resolution photos, please contact Jessica Donahue – jdonahue@marshallpr.com.

About Orvis
Founded in 1856, Orvis believes the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K. and maintains a network of more than 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. Orvis promises to open the door to extraordinary outdoor experiences and to protect nature by committing 5% of pretax profits each year to conservation efforts worldwide.

Learn more at www.orvis.com.