Orvis Launches 50/50 On the Water Film Tour

Tour aims to inspire and celebrate women in fly fishing

 Orvis has launched a film tour as part of their 50/50 On the Water campaign aimed to inspire more women to get out on the water and discover the joys of fly fishing.

MANCHESTER, Vermont – Outdoor retailer Orvis has launched a film tour as part of their 50/50 On the Water campaign aimed to inspire more women to get out on the water and discover the joys of fly fishing.

The family-friendly film tour features 90-plus minutes of storytelling, highlighting anglers and fisheries from around the world. Films include Orvis’s latest 50/50 On the Water film, as well as stories of connection, recovery and conservation that take the audience from the Smith River to Glacier National Park to Greenland and French Polynesia. Events and showings are hosted by retail and nonprofit partners and proceeds will be donated to the local nonprofit partner of their choice. A full list of the films can be found on the Orvis blog.

The tour is part of the 50/50 On the Water movement, initiated by Orvis to inspire and celebrate women in the sport. It includes women-specific gear development, education, adventure experiences, nonprofit partnerships and storytelling.

Orvis has launched a film tour as part of their 50/50 On the Water campaign aimed to inspire more women to get out on the water and discover the joys of fly fishing.
Orvis has launched a film tour as part of their 50/50 On the Water campaign aimed to inspire more women to get out on the water and discover the joys of fly fishing.

“This initiative is an industry-wide endeavor,” says Jackie Kutzer, one of the catalysts behind the 50/50 movement. “Brands across the industry came together to thoughtfully curate a collection of films that celebrate women and conservation within the sport. We wanted to make it easy for folks to create and host their own event. This will hopefully be the first of many women-centric events to keep building on our momentum of reaching gender parity in the world of fly fishing.”

Retail and nonprofit organizations interested in hosting a stop on the tour and supporting the cause can click here to sign up. Hosts receive a full event package including films, raffle prizes and marketing materials. The tour is limited to 100 events, first come, first served. Questions should be directed to 5050@orvis.com.

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Editor’s Note:
To download hi-resolution images, click the photos or the links below.

Fishing from boat
Catching a fish

Contact:
Jennifer Boes
Marshall Communications on behalf of Orvis
302-245-6644 or jboes@marshallpr.com

About 50/50 on the Water (www.5050onthewater.orvis.com):
The 50/50 on the Water campaign aims to inspire more women to get out on the water and discover the joys of fly fishing. According to the Recreational Boating and Fishing Foundation, just thirty-one percent of fly anglers are women. By breaking down some of the barriers that keep women from enjoying time on the water, we can add new perspectives and bring new voices into the sport. And, if we are going to protect what we love through conservation efforts, the more voices the better.

About The Orvis Company:
Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide. 

Learn more at Orvis.com

Orvis joins Western Native Trout Challenge to Support Conservation Effort

First two anglers complete Native Trout Challenge and win surprise of Orvis Helios 3 fly rods

The first two anglers to complete the Western Native Trout Challenge Expert Caster and Advanced Caster levels have been verified by the Western Native Trout Initiative. In addition to the standard certificate and awards for completion, these first two completers will also receive a Orvis Helios 3 rod to commemorate their accomplishments.  Scott Lyons of California completed the Expert Caster level (catching six species across at least four states) and Stephen MacMillan of Nevada completed the Advanced Caster level (catching 12 species across at least eight states).

“Encountering a native species in its natural environment is truly special,” said Simon Perkins, Orvis COO. “Congratulations to Scott and Stephen for being the first two of our nine winners! The Western Native Trout Challenge promotes angling for these beautiful fish in beautiful places in the western U.S., while raising awareness and support for the need to conserve them.”

Launched in May, 2019, the Western Native Trout Challenge invites anglers of all skill levels to celebrate the legacy of our western native trout species with a lifetime, self-paced challenge to catch up to 23 species of native trout across 12 western states.  In addition to earning bragging rights and prizes at the Expert, Advanced and Master Levels, participants will help the Western Native Trout Initiative (WNTI) conserve 21 species of native trout. Registration is $25 per adult and is free for those 17 and under. The vast majority (92%) of the fee goes toward helping conserve native trout populations for future generations to also enjoy.  More than 400 anglers have registered for the program to date.

The 12 states where these native trout can be found are Alaska, Arizona, California, Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington and Wyoming. The state fish and wildlife agencies in each of the 12 states are partnering on the effort, along with the U.S. Forest Service, the federal Bureau of Land Management and Trout Unlimited.

The Western Native Trout Challenge is complementing a similar effort in some states. Anglers can participate in the Western Native Trout Challenge at the same time they participate in state specific programs, including the Arizona Trout Challenge, California Heritage Trout Challenge, Nevada Native Fish-Slam, Utah Cutthroat Slam and the Wyoming Cutt-slam.

Learn more, and register at WesternNativeTroutChallenge.org

Follow the action on:

  • Twitter: @WNativeTrout
  • Instagram: @WesternNativeTrout
  • FB: /westernnativetrout

The Western Native Trout Initiative (WNTI) is a program of the Western Association of Fish and Wildlife Agencies and a recognized National Fish Habitat Partnership that works to cooperatively restore and recover 21 western native trout and char species and sub-species across their historic range. The program funds efforts that raise awareness of the importance of native trout and focus limited financial and human resources toward the highest-impact, locally-led, on-the-ground projects.  Since its inception in 2006, WNTI has directed more than $35 million in federal, public and private funds to support 147 priority native trout conservation projects. WNTI and partners have removed 96 barriers to fish passage, reconnected or improved 1,199 miles of native trout habitat, and put in place 35 protective fish barriers to conserve important native trout populations.

Orvis Diverts 13.5 Million Plastic Bottles from Landfills with New Eco-Friendly Dog Beds

MANCHESTER, Vermont – Orvis has introduced a new, eco-friendly version of its Comfortfill™ line of dog beds, Comfortfill™ Eco, made from 100% recycled plastic bottles.

Orvis Comfortfill™-Eco
Orvis Comfortfill-Eco

“Our product development team is inspired to help active dogs and their humans live their best lives outdoors,” says Angela Menendez, Orvis divisional merchandise manager of dog and gift. “Our new Comfortfill-Eco checks all the boxes for us. It’s the same uncompromising comfort and quality we have been producing since the mid-70s, made even better by keeping millions of bottles out of landfills and oceans.”

Comfortfill™ Eco is made from 100-percent-recycled plastic bottles. An average of 146 bottles are used in each bed, and Orvis estimates this will keep more than 15 million bottles out of landfills each year. Comfortfill-Eco offers the same plush, springy and resilient comfort that customers expect from Orvis. Inside the bed, Comfortfill-Eco stays evenly dispersed, thanks to a chambered liner that prevents shifting or clumping.

The Comfortfill-Eco program is part of a larger initiative by the company to add more products to its line that support the health of the environment. Orvis also offers clothing made from recycled plastic water bottles and oyster shells, including the Flat Creek Tech Flannel.

The Comfortfill™ Eco beds come in small, medium, large and extra-large. They are available in numerous styles, colors and patterns. Styles include classic round, platform, wraparound, bolster, and couch. The beds are also available in ToughChew®, with double-layer construction designed to withstand the most persistent chewers, diggers and bed-shredders. Beds can be personalized, as well.

A dog-product industry pioneer, Orvis introduced the dog bed to America in 1976.

For more information on the new Comfortfill™ Eco dog beds, visit www.Orvis.com.

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Editor’s Note:
High-resolution images:
Comfortfill™ Eco bed
Infographic

Contact:
Jennifer Boes
Marshall Communications on behalf of Orvis
302-245-6644 or jboes@marshallpr.com

About The Orvis Company: Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide.

Learn more at Orvis.com.

Orvis & Barbour Come Together to Celebrate 125th Anniversary with Exclusive Icons Re-Engineered

NEW YORK, New York – Two iconic, family-owned brands, Orvis and Barbour, have come together to create a capsule of re-engineered Barbour pieces exclusive to Orvis in celebration of Barbour’s 125th anniversary and their longstanding retail partnership. In addition to Barbour’s Icons Re-Engineered main collection, Orvis will offer three exclusive Barbour iconic jackets that have been re-imagined in contemporary fits and styles for Autumn/Winter 2019.

Barbour Icons Ursula
Barbour Icons Ursula

The re-engineered jackets, exclusive to Orvis, include the men’s Ursula Jacket, originally designed for the Royal Navy. In 1937, Captain George Phillips took command of the HMS Ursula submarine. Unsatisfied with the standard issue Royal Navy oilskin uniform for submariners, Capt. Phillips commissioned and paid for Barbour two-piece suits for the whole HMS Ursula crew. These then became standard issue for those keeping watch in Royal Navy submarines (the “Silent Service”). The iconic, heavy-duty, heavyweight 8-oz. cotton jacket updates the archive design with a contemporary slim fit, while retaining the original military styling.

Barbour Icons Beauchamp
Barbour Icons Beauchamp

The Ursula is just one of three Orvis-exclusive anniversary jackets that are available this fall. The other two are the men’s Beauchamp and the women’s Bedale. In celebration of the collection and Barbour’s 125th anniversary, Orvis is hosting a happy hour at their retail location at 489 5th Avenue, New York, New York, from 3-7 p.m. EST on Thursday, September 26. Orvis-exclusive Barbour pieces will be available for purchase. The event is free and open to the public.

Barbour Icons Bedale
Barbour Icons Bedale

Attendees will be entered to win a special edition Barbour Range Rover County that will make its debut at the New York event and be given away in 2020 through the third annual Orvis Barbour Land Rover Sweepstakes. The fully restored Rover will hit the road in September, visiting Orvis stores and adventure locations.

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The media is welcome to attend. Please RSVP to Jennifer Boes (302-245-6644, jboes@marshallpr.com).

Editor’s Note:
High-resolution images:
Barbour Icons Ursula
Barbour Icons Beauchamp
Barbour Icons Bedale

Contact:
Jennifer Boes
Marshall Communications on behalf of Orvis
302-245-6644 or jboes@marshallpr.com

About The Orvis Company (www.orvis.com)
Founded in 1856, Orvis believes the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. They aim to inspire every one of their customers to feel a sense of awe and wonder in nature. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of more than 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. The company promises to open the door to extraordinary outdoor experiences, and to protect nature by committing 5 percent of its pretax profits each year to conservation efforts worldwide.

About Barbour (www.barbour.com)
Originally established by John Barbour in 1894 in South Shields in the North East of England to provide protective outerwear to fishermen, sailors and mariners from the worst of the British weather, today, Barbour offers a complete wardrobe of clothes, accessories and footwear for men, women and children. Shirts, knitwear, trousers and accessories are now just as much in demand as Barbour’s iconic outerwear. Forever synonymous with the British countryside, Barbour’s collections now span from the best practical country clothing to the more urban fashion. There’s a choice of different ranges for all ages and lifestyles, from technical sporting clothing to country heritage fashion styles, all inspired by Barbour’s archives and re-interpreted into modern, contemporary silhouettes.

A family-owned 5th generation brand, Barbour is a global success story sold in over 40 countries worldwide including Germany, Italy, Spain, France, the US and Japan and holds three Royal Warrants from HM The Queen, HRH The Duke of Edinburgh and HRH The Prince of Wales.

In 2019 Barbour celebrates its 125th anniversary – a significant milestone in the company’s history.

Orvis’s Frazier Blair Appointed to Outdoor Industry Association’s Board of Directors

SUNDERLAND, Vermont – Orvis is proud to announce the appointment of Frazier Blair, Orvis vice president, general merchandise manager, to the Outdoor Industry Association’s (OIA) board of directors. Her three-year term will begin at the Outdoor Retailer Summer Market in June 2019.

The OIA board plays a significant role in helping to guide and shape the association’s work in policy, sustainable business innovation and outdoor participation on behalf of its members.

“I’m thrilled to join the OIA board. OIA’s goals align with my own – my love of the outdoors has guided my entire life,” stated Blair. “As OIA continues to develop its approach to participation, I can bring perspective on the fly-fishing industry. I am motivated to help people and families get outside and enjoy the outdoors.”

For the last 14 years, Blair has been combining her love of the outdoors with her passion for leadership in her work with Orvis, an outdoor lifestyle brand rooted in fly fishing and wingshooting that is inspired by nature, driven by curiosity, and fulfilled by adventure. Blair is one of five new directors elected to the 2019 board of directors.

Blair began her work with Orvis as control buyer and now serves as the vice president, general merchandise manager. In this role, she is responsible for the merchandising and planning teams, driving assortments and product storytelling to deliver sales, profit and inventory plans across all Orvis product categories. For the past six years she has served on the executive committee with special focus on helping to drive organizational change by prioritizing values-driven leadership, culture, people and teams.

Blair is also on the board at the Green Mountain Valley School, an exceptional alpine and Nordic ski racing academy with a strong college preparatory academic program. She attended GMVS and went on to race in division 1 alpine skiing at the collegiate level. On the board, she leads the strategic planning task force and sits on the finance committee.

Based in Boulder, Colorado, with offices in Washington, D.C., OIA is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA unites and serves 1,300 manufacturer, supplier, sales representative and retailer members through its focus on trade and recreation policy, sustainable business innovation and outdoor participation. For more information, visit outdoorindustry.org.

For more information about Orvis, visit Orvis.com.

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Editor’s Note: 
High-resolution image: Frazier Blair, Orvis vice president, general merchandise manager

Contact:
Jessica Donahue, Marshall Communications
on behalf of The Orvis Company, Inc.
207-620-9075; jdonahue@marshallpr.com

About The Orvis Company: Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide. 

Learn more at Orvis.com.

Brown Folks Fishing is Breaking Barriers in the Fly-Fishing Industry

MISSOULA, Mont. – Orvis is pleased to announce the winner of the 2019 Breaking Barriers Award, Tracy Nguyen-Chung, the founder of Brown Folks Fishing (BFF), a national angler-led initiative that cultivates access, conservation efforts, and community for Black, Indigenous, and people of color in the sport of fishing. Nguyen-Chung and fellow Brown Folks Fishing ambassadors came together on Fri., April 26, 2019, at the Orvis Guide Rendezvous to accept the award.

“This award is given to an individual who has gone above and beyond to bring new people into the sport of fly fishing,” remarked Simon Perkins, Orvis COO, who presented the award. “Their mission to build capacity, access, resources, visibility and a solid community for anglers of color makes the sport stronger and we are honored to be working with them.”

Nguyen-Chung remembers learning how to fish from her father, a Vietnamese refugee who grew up fishing. She caught her first rainbow trout at the age of six but stopped when she entered her teens. It wasn’t until she moved from Portland, Oregon, to Los Angeles, California, that she picked the sport back up. The deeper she became involved, the more she recognized the need to diversify the face of fishing.

“Fishing was a way for my father to connect back to a homeland that, for a long time, he didn’t know if he could see again. Through him, I’ve come to understand that fishing has always had deep and complex roots in our communities. We tell stories because we are aware of the complexities and power dynamics that impact which storytellers and audiences we most regularly see and validate,” stated Nguyen-Chung. 

Since its founding in 2018, the BFF team has created a collective following of more than 30,000 on Instagram alone. Their goal is to use media including photography, documentary film, and social media to build a community and change how individuals are represented in the sport. Conservation is also a key focus for BFF, which will be launching a fellowship to support new anglers in creating local projects at the intersection of fishing and conservation. 

“Getting more diverse folks together and on the water is really a gateway to conservation,” added Nguyen-Chung. “The more people we can get out on the water the more power we’ll have to protect it.” 

Orvis created the Breaking Barriers Award in 2015 with the goal of celebrating individuals who have gone above and beyond to break down barriers and introduce new audiences to the sport of fly fishing. Past winners include Whitney Milhoan from Casting for Recovery (2018), Jess Westbrook from The Mayfly Project (2017), Nelli Williams from Trout Unlimited and Bristol Bay Fly Fishing and Guide Academy (2016), Chad Brown from Soul River Runs Deep (2015) and Lori-Ann Murphy from Reel Women Fly Fishing (2015). Orvis will soon be accepting nominations for 2020 and is looking for those who are engaging new anglers, feeding the sport and approaching things maybe just a bit differently. 

For more information or interviews, please contact us or visit Orvis.com/breakingbarriers

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Editor’s Note: 
High-resolution image: Tracy Nguyen-Chung, Brown Folks Fishing

Contact:
Jessica Donahue, Marshall Communications
on behalf of The Orvis Company, Inc.
207-620-9075; jdonahue@marshallpr.com

About The Orvis Company: Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide. 

Learn more at Orvis.com.

Orvis COO to Speak at ANA Brand Conference in New York City

MANCHESTER, Vermont – Simon Perkins, chief operating officer of Orvis, will be a featured speaker at this year’s sold-out ANA Center for Brand Purpose Conference, Tuesday, May 21, 2019, at Anomaly in New York City. Perkins will share how the 163-year-old Orvis has increased its relevancy with customers by focusing on purpose-driven initiatives. According to Kantar Consulting’s “Purpose 2020” report, purpose-led brands have had their brand valuation increase by 175 percent over the past 12 years, a large increase over the median growth rate of 86 percent.

“Orvis has been purpose-driven for over 160 years,” states Perkins. “Recently, we’ve invested a lot in listening to our customers to understand how we can grow the business. The result has been some very exciting branding work that reaffirms our focus on teaching, conservation and advocacy.”

At the conference, members of ANA will learn how the oldest mail-order outfitter and longest continually operating fly-fishing business in the U.S. has evolved its business model to reach consumers across generations in new ways and in new places. 

Perkins joins other featured speakers at this year’s conference that include:
•    Alex Josephson, Head, Global Brand Strategy, Twitter
•    Tariq Hassan, Chief Marketing Officer, Petco
•    Emma de Szoeke, VP Insights and Analytics, PepsiCo
•    Brian Cowart, Chief Development Officer, Disabled American Veterans

The 2019 ANA Center for Brand Purpose Conference will feature nine speakers from around the globe. For details on the conference, visit ANA.net.

To learn more about Orvis, please visit Orvis.com.

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Editor’s Note: 
High-resolution image: Simon Perkins, COO Orvis

Contact:
Jessica Donahue, Marshall Communications
on behalf of The Orvis Company, Inc.
207-620-9075; jdonahue@marshallpr.com

About The Orvis Company: Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide. 

Learn more at Orvis.com

You Need This #MomentOfChill

MANCHESTER, Vermont – The holiday season is a time of joy and fellowship, but it can also put a person through the wringer. According to the American Psychological Association, 70% of Americans feel increased stress due to lack of time, the pressure of gift-giving, and difficulty managing expectations. That’s why Orvis has a gift for you—something you can enjoy guilt-free throughout the season.

From November 15 through December 25, pause and de-stress from the frantic pace of the holidays with a daily #MomentofChill – which may involve a frolicking puppy, a crackling fireplace, or the soothing ripples of an untouched stream.

Every day from the week before Thanksgiving through Christmas Day, Orvis will post a “Moment of Chill” video on Facebook and Instagram. While going over your to-do list or worrying about what to get your in-laws, stop and take a moment for yourself. Reconnect to the adventure and wonder of the natural world as you sit back and relax to the sights and sounds of fly fishing on a babbling brook; zone out to the beautiful scenery of Wyoming, New Zealand, or Vermont; or imagine yourself in front of a warm fireplace with a sleeping pup.

The videos run between 30 and 60 seconds, allowing viewers to indulge in a rare holiday #MomentofChill.

For more information and to see all the videos, please visit our website at Orvis.com. Or, follow along on Facebook or Instagram.

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Editor’s Note: For high-resolution photos, please contact Jessica Donahue – jdonahue@marshallpr.com.

About Orvis
Founded in 1856, Orvis believes the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K. and maintains a network of more than 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. Orvis promises to open the door to extraordinary outdoor experiences and to protect nature by committing 5% of pretax profits each year to conservation efforts worldwide.

Learn more at www.orvis.com.

#AdoptARover Road Trip Highlights Dog Adoption

Three dog-loving organizations – The Petfinder Foundation, Orvis, and Barbour – have teamed up and are proud to announce the #AdoptARover Road Trip – a 30-stop tour of the East Coast to find homes for dogs and raise awareness for pet adoption.

“We are delighted that Orvis and Barbour, two family-owned companies that know a thing or two about the richness dogs bring into our lives, are hosting this wonderful tour,” said Petfinder Foundation Executive Director Toni Morgan. “Not only will this shed light upon the importance of pet adoption, but we hope to make a lot of dogs and people very happy in the process, too!”

The trip runs through March of 2019. Pit stops at Orvis stores from Vermont to Alabama will feature adoptable dogs from local shelters looking for a new home.

“We’re very proud to partner with two great organizations who share Orvis’s love and commitment for canine well-being,” said Tory Myler, Orvis retail marketing manager. “The #AdoptARover Road Trip gives you the chance to get matched with the dog of your dreams.”

Every good road trip needs wheels and this one is no different. A fully restored 1994 Land Rover Defender 90 with a one-of-a-kind Barbour interior will anchor the trip. For added fun, folks will have the opportunity to win the Land Rover itself, as well as other great Orvis and Barbour products. Barbour has even created a navigator for the trip: a whimsical plaid stuffed dog named Rover.

“When you stop by an #AdoptARover event, don’t forget to snap a photo with Rover,” said Tom Hooven, general manager of Barbour, Inc. “He’ll be riding shotgun throughout the tour.”

For more information and a schedule of stops, visit www.orvis.com/adoptarover.

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About Petfinder Foundation:
The Petfinder Foundation supports the shelters and rescue groups that post their adoptable pets on Petfinder.com. Their mission is to prevent the euthanasia of adoptable pets. A nonprofit 501(c)3 public charity, they help organizations throughout North America increase adoptions, respond to and recover from disaster, and become more sustainable.

About The Orvis Company:
Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide. Learn more at www.orvis.com.

About Barbour:
Established in 1894, J. Barbour & Sons is a British company headquartered in South Shields, England. What originally began as a business providing protective outerwear to fishermen, sailors and mariners from the worst of the British weather has expanded to today offering a complete wardrobe of clothes and footwear for men, women and children. Forever synonymous with the British countryside, Barbour’s collections now span from the best practical country clothing to more urban fashion pieces. Though still a family-held business, Barbour is now a global success, sold in over 40 countries worldwide and holds three Royal Warrants from HM The Queen, HRH The Duke of Edinburgh and HRH The Prince of Wales. To learn more about Barbour, please visit www.barbour.com/us.

On the Water Rehabilitation

NEW YORK CITY, New York – Orvis Fifth Avenue is pleased to announce their “Giveback Days” event taking place throughout the month of September. The outdoor retailer is partnering with Project Healing Waters Fly Fishing, a nonprofit dedicated to the physical and emotional rehabilitation of disabled active military service personnel and disabled veterans through fly fishing and associated activities.

“In the past year, the New York chapter of Project Healing Waters Fly Fishing has added more than 30 disabled veterans to their roster,” stated Doug Lopez, Orvis Fifth Avenue retail manager. “This donation and matching funds will go to support day and overnight trips, enabling more veterans to get out on the West Branch of the Delaware, for example, as well as other nearby waters.”

In addition to a $2,000 cash donation from Orvis, the company is challenging their customers to give back, as well. During the month of September, customers donating $10 or more will receive a $10 Orvis savings card (limit one per customer).

There will be an after-hours event in the Orvis Fifth Avenue store, 489 Fifth Avenue, on Thursday, Sept. 27, 2018, from 6-8 p.m. where the final donations will be awarded to Project Healing Waters Fly Fishing and partner groups will be raffling Orvis products to help raise additional funds. The public is invited to attend and there will be free refreshments and drawings for Orvis savings cards.

Orvis commits 5% of pre-tax profits to protecting and sustaining the natural world, not only now, but for all who follow.

For more information, please visit Orvis.com.

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Editor’s Note: For high-resolution photos, please contact Jessica Donahue – jdonahue@marshallpr.com.

About Orvis
Founded in 1856, Orvis believes the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K. and maintains a network of more than 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. Orvis promises to open the door to extraordinary outdoor experiences and to protect nature by committing 5% of pretax profits each year to conservation efforts worldwide.

Learn more at www.orvis.com.