Press Releases
Orvis Welcomes Former Athleta, Backcountry Executives to Board of Directors

Orvis Welcomes Former Athleta, Backcountry Executives to Board of Directors

Jill Layfield, Sheila Shekar Pollak bring decades of brand-building experience to support outdoor retailer in refining its omnichannel strategy and consumer ... Read More
Orvis Names Reenie Benziger Chief Product Officer

Orvis Names Reenie Benziger Chief Product Officer

Outdoor retailer expands its executive leadership team with the appointment of first chief product officer MANCHESTER, Vt. (Dec. 21, 2020) — ... Read More
Brown Folks Fishing Tackles Racism and Inequality in Fishing Industry with New Pledge

Brown Folks Fishing Tackles Racism and Inequality in Fishing Industry with New Pledge

The Orvis Company to become first Angling for All pledgee LOS ANGELES (JULY 29, 2020) — Brown Folks Fishing (BFF), an ... Read More
The Orvis Company Appoints Simon Perkins President

The Orvis Company Appoints Simon Perkins President

Third generation to assume leadership of family-owned, 160-year-old outdoor retailer MANCHESTER, Vt. (May 26, 2020) — Orvis, the family-owned outdoor retailer, ... Read More
Orvis Launches Bevy of Virtual Fly-Fishing Educational Opportunities Online and on Cable Television

Orvis Launches Bevy of Virtual Fly-Fishing Educational Opportunities Online and on Cable Television

FOR IMMEDIATE RELEASE Outdoor retailer continues serving educational mission with online fly fishing instruction and second season of popular fly fishing ... Read More
Orvis Partners with Local Manufacturers to Support Roanoke Homeless Community During COVID-19

Orvis Partners with Local Manufacturers to Support Roanoke Homeless Community During COVID-19

FOR IMMEDIATE RELEASE Orvis Partners With Local Manufacturers to Support Roanoke Homeless Community During COVID-19 Outdoor retailer is producing 2,000 masks ... Read More
Woman fly fishing

Orvis Launches 50/50 On the Water Film Tour

Tour aims to inspire and celebrate women in fly fishing MANCHESTER, Vermont – Outdoor retailer Orvis has launched a film tour ... Read More
Western Native Trout Challenge

Orvis joins Western Native Trout Challenge to Support Conservation Effort

First two anglers complete Native Trout Challenge and win surprise of Orvis Helios 3 fly rods The first two anglers to ... Read More
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