Press Releases
Orvis Launches Helios Blackout Collection for Fly Anglers Looking for Specialized Rods

Orvis Launches Helios Blackout Collection for Fly Anglers Looking for Specialized Rods

Industry-leading fly fishing gear company introduces new fly rod collection, hand-built in U.S.A. MANCHESTER, Vt. (July 28, 2021) — Orvis, the ... Read More
Orvis Recognizes Durrell Smith with 2021 Breaking Barriers Award

Orvis Recognizes Durrell Smith with 2021 Breaking Barriers Award

Georgia-based wingshooter, podcaster and non-profit founder receives annual award for bringing new participants to the sporting community MANCHESTER, Vt. (July 15, ... Read More
Legendary Montana Guide, Pebble Mine Activist Recognized With 2021 Orvis-Endorsed Awards

Legendary Montana Guide, Pebble Mine Activist Recognized With 2021 Orvis-Endorsed Awards

Conservationist of the Year and Lifetime Achievement Award among accolades delivered at the 2021 Orvis Guide Rendezvous MANCHESTER, Vt. (April 19, ... Read More
Orvis Details Inclusivity Efforts and Conservation Wins in 2020 Impact Statement

Orvis Details Inclusivity Efforts and Conservation Wins in 2020 Impact Statement

Family-owned retailer and its customers supported 48 organizations and donated $570,000 through 2020 philanthropic efforts MANCHESTER, Vt. (April 22, 2021) — ... Read More
Orvis Welcomes Former Athleta, Backcountry Executives to Board of Directors

Orvis Welcomes Former Athleta, Backcountry Executives to Board of Directors

Jill Layfield, Sheila Shekar Pollak bring decades of brand-building experience to support outdoor retailer in refining its omnichannel strategy and consumer ... Read More
Orvis Names Reenie Benziger Chief Product Officer

Orvis Names Reenie Benziger Chief Product Officer

Outdoor retailer expands its executive leadership team with the appointment of first chief product officer MANCHESTER, Vt. (Dec. 21, 2020) — ... Read More
Brown Folks Fishing Tackles Racism and Inequality in Fishing Industry with New Pledge

Brown Folks Fishing Tackles Racism and Inequality in Fishing Industry with New Pledge

The Orvis Company to become first Angling for All pledgee LOS ANGELES (JULY 29, 2020) — Brown Folks Fishing (BFF), an ... Read More
The Orvis Company Appoints Simon Perkins President

The Orvis Company Appoints Simon Perkins President

Third generation to assume leadership of family-owned, 160-year-old outdoor retailer MANCHESTER, Vt. (May 26, 2020) — Orvis, the family-owned outdoor retailer, ... Read More
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