MANCHESTER, Vermont – In celebration of Mother’s Day, Orvis is proud to present the video Pippa and Els Go Fishing, the real-life adventure of a mother and her daughter. For every share of the video with the hashtag #LongLiveMoms, Orvis will donate $1 up to $10,000 to Casting for Recovery, a program that combines breast cancer education and support with the therapeutic sport of fly fishing.
The concept of Casting for Recovery is unique. On a physical level, the gentle, rhythmic motion of fly casting is similar to exercises often prescribed after surgery or radiation to promote soft tissue stretching. In addition, the program offers opportunities for women to find inspiration, discover renewed energy for life and experience healing connections with other women and nature. Retreats are free of charge to women of any age at any stage of breast cancer.
Orvis is pleased to be a founding and ongoing sponsor of Casting for Recovery. Sharing the above video link with the #LongLiveMoms tag will help generate funds to sponsor Casting for Recovery retreats, including their new program for women with stage IV metastatic breast cancer.
For more information, please visit Orvis.com.
FOR IMMEDIATE RELEASE
April 26, 2017
CONTACT:
Jessica Donahue, Nancy Marshall Communications
on behalf of The Orvis Company, Inc.
207-620-9075; jdonahue@marshallpr.com
About Orvis
Founded in 1856, Orvis believes the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K. and maintains a network of more than 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. Orvis promises to open the door to extraordinary outdoor experiences and to protect nature by committing 5% of pretax profits each year to conservation efforts worldwide.
Learn more at www.orvis.com.