|MANCHESTER, Vermont – Simon Perkins, chief operating officer of Orvis, will be a featured speaker at this year’s sold-out ANA Center for Brand Purpose Conference, Tuesday, May 21, 2019, at Anomaly in New York City. Perkins will share how the 163-year-old Orvis has increased its relevancy with customers by focusing on purpose-driven initiatives. According to Kantar Consulting’s “Purpose 2020” report, purpose-led brands have had their brand valuation increase by 175 percent over the past 12 years, a large increase over the median growth rate of 86 percent.|
“Orvis has been purpose-driven for over 160 years,” states Perkins. “Recently, we’ve invested a lot in listening to our customers to understand how we can grow the business. The result has been some very exciting branding work that reaffirms our focus on teaching, conservation and advocacy.”
At the conference, members of ANA will learn how the oldest mail-order outfitter and longest continually operating fly-fishing business in the U.S. has evolved its business model to reach consumers across generations in new ways and in new places.
Perkins joins other featured speakers at this year’s conference that include:
• Alex Josephson, Head, Global Brand Strategy, Twitter
• Tariq Hassan, Chief Marketing Officer, Petco
• Emma de Szoeke, VP Insights and Analytics, PepsiCo
• Brian Cowart, Chief Development Officer, Disabled American Veterans
The 2019 ANA Center for Brand Purpose Conference will feature nine speakers from around the globe. For details on the conference, visit ANA.net.
To learn more about Orvis, please visit Orvis.com.
High-resolution image: Simon Perkins, COO Orvis
Jessica Donahue, Marshall Communications
on behalf of The Orvis Company, Inc.
About The Orvis Company: Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide.
Learn more at Orvis.com.