The OIA board plays a significant role in helping to guide and shape the association’s work in policy, sustainable business innovation and outdoor participation on behalf of its members.
“I’m thrilled to join the OIA board. OIA’s goals align with my own – my love of the outdoors has guided my entire life,” stated Blair. “As OIA continues to develop its approach to participation, I can bring perspective on the fly-fishing industry. I am motivated to help people and families get outside and enjoy the outdoors.”
For the last 14 years, Blair has been combining her love of the outdoors with her passion for leadership in her work with Orvis, an outdoor lifestyle brand rooted in fly fishing and wingshooting that is inspired by nature, driven by curiosity, and fulfilled by adventure. Blair is one of five new directors elected to the 2019 board of directors.
Blair began her work with Orvis as control buyer and now serves as the vice president, general merchandise manager. In this role, she is responsible for the merchandising and planning teams, driving assortments and product storytelling to deliver sales, profit and inventory plans across all Orvis product categories. For the past six years she has served on the executive committee with special focus on helping to drive organizational change by prioritizing values-driven leadership, culture, people and teams.
Blair is also on the board at the Green Mountain Valley School, an exceptional alpine and Nordic ski racing academy with a strong college preparatory academic program. She attended GMVS and went on to race in division 1 alpine skiing at the collegiate level. On the board, she leads the strategic planning task force and sits on the finance committee.
Based in Boulder, Colorado, with offices in Washington, D.C., OIA is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA unites and serves 1,300 manufacturer, supplier, sales representative and retailer members through its focus on trade and recreation policy, sustainable business innovation and outdoor participation. For more information, visit outdoorindustry.org.
For more information about Orvis, visit Orvis.com.
High-resolution image: Frazier Blair, Orvis vice president, general merchandise manager
Jessica Donahue, Marshall Communications
on behalf of The Orvis Company, Inc.
About The Orvis Company: Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide.
Learn more at Orvis.com.