#AdoptARover Road Trip Highlights Dog Adoption

Three dog-loving organizations – The Petfinder Foundation, Orvis, and Barbour – have teamed up and are proud to announce the #AdoptARover Road Trip – a 30-stop tour of the East Coast to find homes for dogs and raise awareness for pet adoption.

“We are delighted that Orvis and Barbour, two family-owned companies that know a thing or two about the richness dogs bring into our lives, are hosting this wonderful tour,” said Petfinder Foundation Executive Director Toni Morgan. “Not only will this shed light upon the importance of pet adoption, but we hope to make a lot of dogs and people very happy in the process, too!”

The trip runs through March of 2019. Pit stops at Orvis stores from Vermont to Alabama will feature adoptable dogs from local shelters looking for a new home.

“We’re very proud to partner with two great organizations who share Orvis’s love and commitment for canine well-being,” said Tory Myler, Orvis retail marketing manager. “The #AdoptARover Road Trip gives you the chance to get matched with the dog of your dreams.”

Every good road trip needs wheels and this one is no different. A fully restored 1994 Land Rover Defender 90 with a one-of-a-kind Barbour interior will anchor the trip. For added fun, folks will have the opportunity to win the Land Rover itself, as well as other great Orvis and Barbour products. Barbour has even created a navigator for the trip: a whimsical plaid stuffed dog named Rover.

“When you stop by an #AdoptARover event, don’t forget to snap a photo with Rover,” said Tom Hooven, general manager of Barbour, Inc. “He’ll be riding shotgun throughout the tour.”

For more information and a schedule of stops, visit www.orvis.com/adoptarover.


About Petfinder Foundation:
The Petfinder Foundation supports the shelters and rescue groups that post their adoptable pets on Petfinder.com. Their mission is to prevent the euthanasia of adoptable pets. A nonprofit 501(c)3 public charity, they help organizations throughout North America increase adoptions, respond to and recover from disaster, and become more sustainable.

About The Orvis Company:
Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide. Learn more at www.orvis.com.

About Barbour:
Established in 1894, J. Barbour & Sons is a British company headquartered in South Shields, England. What originally began as a business providing protective outerwear to fishermen, sailors and mariners from the worst of the British weather has expanded to today offering a complete wardrobe of clothes and footwear for men, women and children. Forever synonymous with the British countryside, Barbour’s collections now span from the best practical country clothing to more urban fashion pieces. Though still a family-held business, Barbour is now a global success, sold in over 40 countries worldwide and holds three Royal Warrants from HM The Queen, HRH The Duke of Edinburgh and HRH The Prince of Wales. To learn more about Barbour, please visit www.barbour.com/us.